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Measuring national brands' equity over store brands
Sethuraman, Raj - In: Review of marketing science 1 (2003) 2, pp. 1-26
Persistent link: https://www.econbiz.de/10003887702
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The competition between national brands and store brands : models, insights, implications, and future research directions
Sethuraman, Raj; Raju, Jagmohan Singh - 2012
Persistent link: https://www.econbiz.de/10010212070
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The effect of demographic and personality characteristics on fashion shopping proneness : a study of the Indian market
Roy, Subhadip; Sethuraman, Raj; Saran, Rashmita - In: International journal of retail & distribution management 44 (2016) 4, pp. 426-447
Persistent link: https://www.econbiz.de/10011515595
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Personality and fashion consumption : a conceptual framework in the Indian context
Saran, Rashmita; Roy, Subhadip; Sethuraman, Raj - In: Journal of fashion marketing and management 20 (2016) 2, pp. 157-176
Persistent link: https://www.econbiz.de/10011575483
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Understanding the JR heritage, publishing in JR, and the evolving retail field
Roggeveen, Anne L.; Sethuraman, Raj - In: Journal of retailing 94 (2018) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10011833418
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Showcasing the diversity of the Journal of Retailing publications and celebrating the Davidson Award winners : editorial
Roggeveen, Anne L.; Sethuraman, Raj - In: Journal of retailing 97 (2021) 2, pp. 151-153
Persistent link: https://www.econbiz.de/10012648982
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Journal of Retailing updates : editorial
Roggeveen, Anne L.; Sethuraman, Raj - In: Journal of retailing 96 (2020) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012295797
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How the COVID-19 pandemic may change the world of retailing : editorial
Roggeveen, Anne L.; Sethuraman, Raj - In: Journal of retailing 96 (2020) 2, pp. 169-171
Persistent link: https://www.econbiz.de/10012295819
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Diversity in publication and award winners!
Roggeveen, Anne L.; Sethuraman, Raj - In: Journal of retailing 95 (2019) 3, pp. 1-2
Persistent link: https://www.econbiz.de/10012129997
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Using commentaries, special sections, and special issues to enhance research into important and cutting edge topics in this dynamic field of retailing : editorial
Roggeveen, Anne L.; Sethuraman, Raj - In: Journal of retailing 95 (2019) 4, pp. 109-110
Persistent link: https://www.econbiz.de/10012154079