Consider this all‐too‐common scenario: A manufacturer, a division of a holding company, is run by the numbers. As long as the division throws off cash, corporate leaves it alone. Then the antiquated physical plant, with its high cost of quality, long lead times, and dinosaur products,...

The long‐term goal of a manufacturing strategy should be to propel the status (and contribution) of manufacturing from a perceived corporate liability to that of a true competitive advantage. Significant improvement in manufacturing productivity is measured by output, costs, lead time, and...

Increasing productivity in manufacturing has, in recent years, been predicated on adopting automated equipment and the latest integrated manufacturing technologies. CIM, JIT, and TQC are just some of the terms that describe strategies manufacturers have embraced to engender greater efficiency...

Previous sales promotion research has focused primarily upon groceries and packaged goods. This research examines what motivates consumers to respond to sales promotions for leisure services. Leisure services may offer price deals, but also frequently offer non‐price sales promotions which may...