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How the frequency and amount of corporate donations affect consumer perception and behavioral responses
Jin, Liyin; He, Yanqun - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 1072-1088
Persistent link: https://www.econbiz.de/10011951626
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When does a service guarantee work? : the roles of the popularity of service guarantees and firm reputation
Jin, Liyin; Huang, Yunhui; He, Yanqun - In: Tourism management : research, policies, practice 57 (2016), pp. 272-285
Persistent link: https://www.econbiz.de/10011556082
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How Power States Influence the Persuasiveness of Top‐Dog versus Underdog Appeals
Jin, Liyin; Huang, Yunhui - In: Journal of Consumer Psychology 29 (2018) 2, pp. 243-261
Persistent link: https://www.econbiz.de/10012083008
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Judging a book by its cover? : the effect of anthropomorphism on product attribute processing and consumer preference
Wan, Echo Wen; Chen, Rocky Peng; Jin, Liyin - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 1008-1030
Persistent link: https://www.econbiz.de/10011770802
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Step by step : sub-goals as a source of motivation
Huang, Szu-chi; Jin, Liyin; Zhang, Ying - In: Organizational behavior and human decision processes : … 141 (2017), pp. 1-15
Persistent link: https://www.econbiz.de/10011739361
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Bargaining with algorithms : how consumers respond to offers proposed by algorithms versus humans
Shen, Zhengyu; Jin, Liyin - In: Journal of retailing 100 (2024) 3, pp. 345-361
Persistent link: https://www.econbiz.de/10015065316
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The effect of smart and connected products on consumer brand choice concentration
Liang, Yongheng; Xu, Qian; Jin, Liyin - In: Journal of business research : JBR 135 (2021), pp. 163-172
Persistent link: https://www.econbiz.de/10012647766
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Expertise makes perfect : how the variance of a reviewer's historical ratings influences the persuasiveness of online reviews
Wu, Xiaoyue; Jin, Liyin; Xu, Qian - In: Journal of retailing 97 (2021) 2, pp. 238-250
Persistent link: https://www.econbiz.de/10012648995
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"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin; Jin, Liyin; Xu, Qian - In: Psychology & marketing 39 (2022) 2, pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
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Too assertive to recommend : the effect of assertive tone on referral behavior
Deng, Huixin; Yang, Shaoguang; Jin, Liyin - 2025
Persistent link: https://www.econbiz.de/10015396546