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Understanding consumer behavior and consumption experience

Rajagopal; Castaño, Raquel - 2015

"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by...

Persistent link: https://www.econbiz.de/10011728988

Transforming businesses at the grassroots : a drive through agile practices

Rajagopal - In: Paradigm Shift in Business : Critical Appraisal of …, (pp. 3-22). 2023

Persistent link: https://www.econbiz.de/10014429273

Agility in business : emerging CART dimensions

Rajagopal - In: Paradigm Shift in Business : Critical Appraisal of …, (pp. 495-512). 2023

Persistent link: https://www.econbiz.de/10014429437

Vertical integration and horizontal growth in entrepreneurship : converging education, innovation, and technology ecosystems

Rajagopal - In: Entrepreneurship, Innovation, and Technology : A …, (pp. 105-124). 2024

Persistent link: https://www.econbiz.de/10015142216

Contemporary marketing strategy : analyzing consumer behavior to drive managerial decision making

Rajagopal - 2019

Persistent link: https://www.econbiz.de/10011971260

Information communication technologies and globalization of retailing applications

Rajagopal - 2009

Understanding retailing concepts / Rajagopal -- Self service technologies in retail financial sector / Rajagopal … -- Customer value and new product retailing dynamics: an analytical construct for gaining competitive advantage / Rajagopal … / Rajagopal -- Decision support systems in Indian organised retail sector / Ankush Sharma, Preeta Vyas -- Dynamics of buyer …

Persistent link: https://www.econbiz.de/10011726248