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Question-based innovations in strategy research methods
Arora, Ashish; Gittelman, Michelle; Kaplan, Sarah; … - In: Strategic management journal 37 (2016) 1, pp. 3-9
Persistent link: https://www.econbiz.de/10011497795
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The promises and perils of corporate purpose
Kaplan, Sarah - In: Strategy Science 8 (2023) 2, pp. 288-301
Persistent link: https://www.econbiz.de/10014328727
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Financial education effects on financial behavior and well-being : the mediating roles of improved objective and subjective financial knowledge and parallels in physical health
Netemeyer, Richard G.; Lynch, John G.; Lichtenstein, … - In: Journal of public policy & marketing 43 (2024) 4, pp. 254-275
Persistent link: https://www.econbiz.de/10015145580
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Expense neglect in forecasting personal finances
Berman, Jonathan Z.; Tran, An T. K.; Lynch, John G.; … - In: Journal of marketing research : JMR 53 (2016) 4, pp. 535-550
Persistent link: https://www.econbiz.de/10011537778
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Reflections on the replication corner : in praise of conceptual replications
Lynch, John G.; Bradlow, Eric T.; Huber, Joel; Lehmann, … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 333-342
Persistent link: https://www.econbiz.de/10011428851
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How am I doing? : perceived financial well-being, its potential antecedents, and its relation to overall well-being
Netemeyer, Richard G.; Warmath, Dee; Fernandes, Daniel; … - In: Journal of consumer research : JCR ; an … 45 (2018) 1, pp. 68-89
Persistent link: https://www.econbiz.de/10011883876
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The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands
Saini, Yvonne K.; Lynch, John G. - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 702-705
Persistent link: https://www.econbiz.de/10011597037
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Median splits, type II errors, and fals-positive consumer psychology : don't fight the power
McClelland, Gary H.; Lynch, John G.; Irwin, Julie Richt; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 679-689
Persistent link: https://www.econbiz.de/10011411581
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The past, present, and future of measurement and methods in marketing analysis
Ding, Yu; DeSarbo, Wayne; Hanssens, Dominique M.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 175-186
Persistent link: https://www.econbiz.de/10012301438
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Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.; Morwitz, Vicki G.; Botti, Simona; … - In: Journal of marketing 84 (2020) 2, pp. 1-23
Persistent link: https://www.econbiz.de/10012176482