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Knowledge management in the advertising industry

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Does media influence fashion consciousness of Muslim women consumers : evidences from the United Arab Emirates

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Investigating the relationship between age and smart phone usage patterns : evidences from Indian smart phone users

Sakkthivel, A. M.; Moovendhan, V.; Heggde, Githa S. - In: International journal of business excellence : IJBEX 21 (2020) 3, pp. 394-409

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Marketing communications and brand development in a changing world : introduction, issues, and perspectives

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Integration of Augmented Reality (AR) and Virtual Reality (VR) as marketing communications channels in the hospitality and tourism service sector

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Examining the mediation effect of exogenous variables over brand switching behaviour : evidence from Indian women consumers

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The influence of price and brand on the purchasing intensions of Arab women : an empirical study

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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World

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Marketing communications and brand development : an introduction

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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

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