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Consumer behaviour
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Giraldi, Janaina de Moura Engracia
38
Oliveira, Jorge Henrique Caldeira de
10
Lourenção, Marina Toledo de Arruda
9
Ferreira, Luciana Brandão
3
Guina, Fernanda de Tavares Canto
3
Maheshwari, Vishwas
3
Montanari, Maria Gabriela
3
Pagan, Karina Munari
3
Castro, Virginia Aparecida
2
Contin, Daniele Ribeiro
2
Costa, Fernando Batista da
2
Dias, Guilherme Silva
2
Frade, João Lucas Hana
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Lamas Cassago, Alvaro Luis
2
Manfrin Artêncio, Mateus
2
Mariutti, Fabiana Gondim
2
Miyamaru, Letícia
2
Neto, Leonardo Gobbo
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Pagan, Natália Munari
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Pádua, Silvia Dallavalle de
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Rocha, Patrícia Ianelli
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Santos, Glauber Eduardo de Oliveira
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Artêncio, Mateus Manfrin
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Crescitelli, Edson
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Dinnie, Keith
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Galina, Simone Vasconcelos Ribeiro
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Kanazawa, Flávio Notomi
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1
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Journal of management research
4
International Journal of Wine Business Research
3
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
3
Benchmarking: An International Journal
2
International journal of internet marketing and advertising : IJIMA
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Business Process Management Journal
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Business process management journal
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International journal of wine business research
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Journal of Fashion Marketing and Management: An International Journal
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Journal of Hospitality and Tourism Insights
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Journal of Place Management and Development
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Journal of destination marketing & management
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Journal of fashion marketing and management
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Journal of food products marketing
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of international consumer marketing
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Journal of international food & agribusiness marketing
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Journal of vacation marketing
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Marketing Intelligence & Planning
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
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The journal of brand management : an international journal
1
The journal of business & industrial marketing
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Tourism management : research, policies, practice
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Other ZBW resources
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Creation and implementation of collective brands : an analysis of the Brazilian wine sector challenges
Castro, Virginia Aparecida
;
Lourenção, Marina Toledo …
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013549063
Saved in:
2
The communication strategies for the Brazil brand in the United States of America
Mariutti, Fabiana Gondim
;
Giraldi, Janaina de Moura Engracia
- In:
Revista globalización, competitividad y gobernabilidad …
7
(
2013
)
1
,
pp. 30-40
Persistent link: https://www.econbiz.de/10010252444
Saved in:
3
The role played by country knowledge and product familiarity in the country-of-origin effect : a study on Brazilian beef in Europe
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Revista globalización, competitividad y gobernabilidad …
6
(
2012
)
2
,
pp. 81-94
Persistent link: https://www.econbiz.de/10010252459
Saved in:
4
Um estudo sobre a relação entre competitividade no setor de turismo e o desenvolvimento dos países
Montanari, Maria Gabriela
;
Giraldi, Janaina de Moura …
- In:
Revista globalización, competitividad y gobernabilidad …
7
(
2013
)
2
,
pp. 56-67
Persistent link: https://www.econbiz.de/10010251877
Saved in:
5
The use of the country of origin information in communication strategies used by Brazilian cosmetics-exporting enterprises in external markets
Paterlini, Matheus Arantes
;
Giraldi, Janaina de Moura …
- In:
Journal of management research
4
(
2012
)
4
,
pp. 310-333
Persistent link: https://www.econbiz.de/10009727337
Saved in:
6
The country of origin effect for Brazilian fresh fruits : a study using partial least squares procedures
Giraldi, Janaina de Moura Engracia
;
Lopes, Isadora Bacha
- In:
Journal of management research
4
(
2012
)
4
,
pp. 18-38
Persistent link: https://www.econbiz.de/10009727371
Saved in:
7
Attitudes towards Brazilian beef : differences in European consumers' perspectives according to country of residence and demographic characteristics
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Journal of management research
4
(
2012
)
3
,
pp. 66-80
Persistent link: https://www.econbiz.de/10009727400
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8
A review of studies on neuromarketing : practical results, techniques, contributions and limitations
Rozan Fortunato, Vitor Costa
;
Giraldi, Janaina de Moura …
- In:
Journal of management research
6
(
2014
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10010430611
Saved in:
9
The country of origin effect on Brazilian beef trade in Europe : the moderating role of gender, age, and product involvement
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Journal of food products marketing
21
(
2015
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10011432119
Saved in:
10
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
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