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Calantone, Roger J.
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1
Discriminant validity testing in marketing : an analysis, causes for concern, and proposed remedies
Voorhees, Clay M.
;
Brady, Michael K.
;
Calantone, Roger J.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011434898
Saved in:
2
Product modularity, process modularity, and new product introduction performance : does complexity matter?
Vickery, Shawnee K.
;
Koufteros, Xenophon
;
Droge, Cornelia
; …
- In:
Production and operations management : an international …
25
(
2016
)
4
,
pp. 751-770
Persistent link: https://www.econbiz.de/10011484196
Saved in:
3
Identity change vs. strategy change : the effects of rebranding announcements on stock returns
Zhao, Yanhui
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 795-812
Persistent link: https://www.econbiz.de/10011924764
Saved in:
4
Anticipated regret and escalation of commitment to failing, new product development projects in business markets
Sarangee, Kumar R.
;
Schmidt, Jeffrey B.
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 157-168
Persistent link: https://www.econbiz.de/10011990750
Saved in:
5
Launch activities and timing in new product development
Calantone, Roger J.
;
Di Benedetto, C. Anthony
;
Rubera, Gaia
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10011879715
Saved in:
6
Disentangling the effects of promotion mix on new product sales : an examination of disaggregated drivers and the moderating effect of product class
Chaudhuri, Malika
;
Calantone, Roger J.
;
Voorhees, Clay M.
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 286-294
Persistent link: https://www.econbiz.de/10011882033
Saved in:
7
Strategic orientations, joint learning, and innovation generation in international customer-supplier relationships
Jean, Ruey-Jer Bryan
;
Kim, Daekwan
;
Chiou, Jyh-She
; …
- In:
International business review : the official journal of …
27
(
2018
)
4
,
pp. 838-851
Persistent link: https://www.econbiz.de/10011906767
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8
A primer on moderated mediation analysis : exploring logistics involvement in new product development
Calantone, Roger J.
;
Whipple, Judith M.
;
Wang, Xinran
; …
- In:
Journal of business logistics : JBL
38
(
2017
)
3
,
pp. 151-169
Persistent link: https://www.econbiz.de/10011762628
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9
Managing market intelligence : the comparative role of absorptive capacity and market orientation
Rakthin, Sirisuhk
;
Calantone, Roger J.
;
Wang, Joyce Feng
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5569-5577
Persistent link: https://www.econbiz.de/10011597381
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10
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
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