Zolfagharian, Mohammadali; Weisstein, Fei L.; Fuat … - In: Qualitative consumer research, (pp. 161-174). 2017
Purpose Price has conventionally been viewed as an indicator of either monetary sacrifice or product quality. Previous studies on price are preoccupied with reactions and perceptions of consumers upon encountering price information. Research with explicit discussion of the meanings of price to...