Probes affluent investor mutual fund investment decisions. Develops several different investor profiles from data on approximately 300 affluent investors. These investor types differ in sources of information regarding mutual fund investments, particularly the use of financial advisers, and in...

Consumers see many brands during the course of a day but often pay very little attention to how such exposures will influence their subsequent decisions. This research examines how being exposed to multiple brands at once affects consumers’ reactions to these brands, particularly when little...

People (selectors) sometimes make choices both for themselves and for others (recipients). We propose that selectors worry about offending recipients with their choices when recipients are stigmatized group members and options in a choice set differ along a stigma-relevant dimension....

This article first examines whether brand exposure elicits automatic behavioral effects as does exposure to social primes. Results support the translation of these effects: participants primed with Apple logos behave more creatively than IBM primed and controls; Disney-primed participants behave...