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Laer, Tom van
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Not whodunit but whydunit : story characters' motivations influence audience interest in services
Hamby, Anne
;
Laer, Tom van
- In:
Journal of service research
25
(
2022
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012887034
Saved in:
2
Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies
Farace, Stefania
;
Laer, Tom van
;
Ruyter, Ko de
; …
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1961-1979
Persistent link: https://www.econbiz.de/10011773807
Saved in:
3
Untangling a web of lies : exploring automated detection of deception in computer-mediated communication
Ludwig, Stephan
;
Laer, Tom van
;
Ruyter, Ko de
; …
- In:
Journal of management information systems : JMIS
33
(
2016
)
2
,
pp. 511-541
Persistent link: https://www.econbiz.de/10011616128
Saved in:
4
Tweeting with the stars : automated text analysis of the effect of celebrity social media communications on consumer word of mouth
Aleti, Torgeir
;
Pallant, Jason I.
;
Tuan, Annamaria
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 17-32
Persistent link: https://www.econbiz.de/10012129482
Saved in:
5
It's not what you say, it's the way you say it! : ffective message styles for promoting innovative new services
Bertele, Kerrie
;
Feiereisen, Stephanie
;
Storey, Chris
; …
- In:
Journal of business research : JBR
107
(
2020
),
pp. 38-49
Persistent link: https://www.econbiz.de/10012156670
Saved in:
6
What happens in Vegas stays on TripAdvisor? : a theory and technique to understand narrativity in consumer reviews
Laer, Tom van
;
Escalas, Jennifer Edson
;
Ludwig, Stephan
; …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
2
,
pp. 267-285
Persistent link: https://www.econbiz.de/10012033963
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7
Need for narrative
Laer, Tom van
;
Visconti, Luca M.
;
Feiereisen, Stephanie
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 484-496
Persistent link: https://www.econbiz.de/10011934549
Saved in:
8
Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect
Laer, Tom van
;
Feiereisen, Stephanie
;
Visconti, Luca M.
- In:
Journal of business research : JBR
96
(
2019
),
pp. 135-146
Persistent link: https://www.econbiz.de/10011980774
Saved in:
9
Towards a theory of brand love in services : the power of identity and social relationships
Ahuvia, Aaron
;
Izberk-Bilgin, Elif
;
Lee, Kyungwon
- In:
Journal of service management
33
(
2022
)
3
,
pp. 453-464
Persistent link: https://www.econbiz.de/10013325628
Saved in:
10
A new look at faith-based marketing : the global halal market
Izberk-Bilgin, Elif
;
Nakata, Cheryl C.
- In:
Business horizons
59
(
2016
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10011488380
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