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ECONIS (ZBW)
135
RePEc
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Other ZBW resources
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1
When more is better : a contingent view of alliance partner multiplicity and a focal firm's product innovation performance in China
Jiang, Wei
;
Shu, Chengli
;
Zhou, Kevin Zheng
;
Guo, Zhaoyang
- In:
Innovation: organization & management : IOM
23
(
2021
)
4
,
pp. 507-533
Persistent link: https://www.econbiz.de/10012694171
Saved in:
2
How managerial ties affect hotels' proactive environmental practices in China : the contingent role of institutional environments
Jiang, Wei
;
Wang, Liwen
;
Zhou, Kevin Zheng
;
Guo, Zhaoyang
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012547942
Saved in:
3
Understanding the effects of plural marketing structures on alliance performance
Fang, Eric
;
Lee, Jongkuk
;
Palmatier, Robert W.
;
Guo, …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10011537824
Saved in:
4
When do online consumers shop in an offline store : the moderating effects of product characteristics
Shen, Kathy Ning
;
Cai, Yuanfeng
;
Guo, Zhaoyang
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
3
,
pp. 129-145
Persistent link: https://www.econbiz.de/10011538938
Saved in:
5
Comparing the impact of different marketing capabilities : empirical evidence from B2B firms in China
Guo, Huiling
;
Xu, Hangjun
;
Tang, Chuanyi
; …
- In:
Journal of business research : JBR
93
(
2018
),
pp. 79-89
Persistent link: https://www.econbiz.de/10011929061
Saved in:
6
Institutions and opportunism in buyer-supplier exchanges : the moderated mediating effects of contractual and relational governance
Sheng, Shibin
;
Zhou, Kevin Zheng
;
Li, Julie Juan
;
Guo, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1014-1031
Persistent link: https://www.econbiz.de/10011951619
Saved in:
7
Reductions in customer commitment : an empirical study on pure downgrade versus hybrid downgrade
Zhou, Chenxi
;
Lin, Liming
;
Guo, Zhaoyang
;
Jiang, Juncai
- In:
Journal of service research
27
(
2024
)
3
,
pp. 432-449
Persistent link: https://www.econbiz.de/10014580530
Saved in:
8
Good connections with rivals may weaken a firm's competitive practices : the negative effect of competitor ties on market orientation practices and innovative performance
Yuan, Xina
;
Guo, Zhaoyang
;
Lee, Jin Won
- In:
Asia Pacific journal of management
37
(
2020
)
3
,
pp. 693-718
Persistent link: https://www.econbiz.de/10012271763
Saved in:
9
The effect of the synchrony experience on product evaluation
Ye, Xiaoyin
;
Guo, Zhaoyang
;
Ye, Jun
- In:
Journal of business research : JBR
108
(
2020
),
pp. 247-258
Persistent link: https://www.econbiz.de/10012175311
Saved in:
10
The self on display : the impact of self-objectification on luxury consumption
Guo, Zhaoyang
;
Qian, Hanjin
-
2024
Persistent link: https://www.econbiz.de/10015133796
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