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Can brand experience increase customer contribution : how to create effective sustainable touchpoints with customers?

Aoki, Kei; Obeng, Efua; Borders, Aberdeen Leila; … - In: Journal of global scholars of marketing science : … 29 (2019) 1, pp. 51-62

Persistent link: https://www.econbiz.de/10012257882

The online environment's adverse effect on the sustainability of the retail workforce

Harris, Kendra L.; Harris, Kimberly N.; Borders, … - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 367-379

Persistent link: https://www.econbiz.de/10012286207

Women outperform men in collegiate sales competitions : are women's sales skills better than men's?

Inks, Scott A.; Borders, Aberdeen Leila; Lester, Deborah H. - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 454-463

Persistent link: https://www.econbiz.de/10012286217

Sustainability by design : why firms and institutions do it

Borders, Aberdeen Leila; Lester, Deborah H. - In: Journal of global scholars of marketing science : … 29 (2019) 1, pp. 1-6

Persistent link: https://www.econbiz.de/10012257877

Sustainability challenges in marketing, sales, and other business practices : introduction to a Journal of Global Scholars of Marketing Science special issue

Borders, Aberdeen Leila; Lester, Deborah H. - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 211-228

Persistent link: https://www.econbiz.de/10012257939

Sustainability challenges in marketing, sales, and other business practices, part one

Borders, Aberdeen Leila (ed.); Lester, Deborah H. (ed.) - 2020

Persistent link: https://www.econbiz.de/10012257993

Occupational dream pursuit : decision making and consumption behaviors

Kemp, Elyria; Borders, Aberdeen Leila - In: The journal of consumer marketing 34 (2017) 4, pp. 319-327

Persistent link: https://www.econbiz.de/10011691608

Tell me a story : the role of narrative transportation and the C-Suite in B2B advertising

Anaza, Nwamaka A.; Kemp, Elyria; Briggs, Elten; … - In: Industrial marketing management : the international … 89 (2020), pp. 605-618

Persistent link: https://www.econbiz.de/10012291398

Sales manager support: fostering emotional health in salespeople

Kemp, Elyria; Leila Borders, Aberdeen; Ricks, Joe M. - In: European Journal of Marketing 47 (2013) 3/4, pp. 635-654

Purpose – The purpose of this paper is to examine the role of sales manager support in promoting the subjective well‐being of salespeople as well as the function of the sales manager in cultivating positive, motivating and productive environments. Design/methodology/approach – An...

Persistent link: https://www.econbiz.de/10014722906

Rationale and strategies of Latin American companies entering, maintaining or leaving US markets

Vasquez‐Parraga, Arturo Z.; Felix, Reto; Leila … - In: Journal of Business & Industrial Marketing 19 (2004) 6, pp. 359-371

Foreign direct investment by Latin American companies in the USA is growing and significant. Yet, the characteristics of and trends in these investments, and the strategies used by these companies to either enter or exit the USA as well as to maintain their presence are little understood. This...

Persistent link: https://www.econbiz.de/10014842744