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Understanding the power of hope and empathy in healthcare marketing

Kemp, Elyria; Bui, My; Krishen, Anjala; Homer, Pamela Miles - In: Journal of Consumer Marketing 34 (2017) 2, pp. 85-95

Purpose The dynamic landscape of healthcare has seen significant changes in marketing by the various types of healthcare providers. This research aims to explore the impact of emotions in healthcare advertising. Design/methodology/approach Two consumer panel experiments investigate the role of...

Persistent link: https://www.econbiz.de/10014850032

Understanding the power of hope and empathy in healthcare marketing

Kemp, Elyria; Bui, M̃y; Krishen, Anjala; Homer, Pamela … - In: The journal of consumer marketing 34 (2017) 2, pp. 85-95

Persistent link: https://www.econbiz.de/10011635238

It's a force of habit : influences of emotional eating on indulgent tendencies

Bui, M̃y; Krishen, Anjala; Kemp, Elyria - In: Journal of consumer marketing 40 (2023) 4, pp. 445-457

Persistent link: https://www.econbiz.de/10014276009

The state of marketing analytics in research and practice

Iacobucci, Dawn; Petrescu, Maria; Krishen, Anjala; … - In: Journal of marketing analytics : JMA 7 (2019) 3, pp. 152-181

Persistent link: https://www.econbiz.de/10012113475

Quality of College Life (QCL) of Students: Further Validation of a Measure of Well-being

Sirgy, M.; Lee, Dong-Jin; Grzeskowiak, Stephan; Yu, Grace; … - In: Social Indicators Research 99 (2010) 3, pp. 375-390

Persistent link: https://www.econbiz.de/10009400631

Understanding Chinese tourists' food consumption in the United States

Wu, Kaiyang; Raab, Carola; Chang, Wen; Krishen, Anjala - In: Journal of business research : JBR 69 (2016) 10, pp. 4706-4713

Persistent link: https://www.econbiz.de/10011554762

Declining transportation funding and need for analytical solutions : dynamics and control of VMT tax

Verma, Pratik; Agarwal, Shaurya; Kachroo, Pushkin; … - In: Journal of marketing analytics : JMA 5 (2017) 3/4, pp. 131-140

Persistent link: https://www.econbiz.de/10011855276

The role of creativity and culture for transformational management in a changing world

Gupta, Shaphali; Ganesh, Shiv; Krishen, Anjala - In: Journal of business research : JBR 160 (2023), pp. 1-3

Persistent link: https://www.econbiz.de/10014299329

Indirect customer-to-customer interactions and experiential value : examining solo and social diners

Han, Wenjia; Jiang, Wen; Tang, Jason; Raab, Carola; … - In: International journal of contemporary hospitality management 34 (2022) 5, pp. 1668-1691

Persistent link: https://www.econbiz.de/10013412075

From marketing to public value : towards a theory of public service ecosystems

Petrescu, Maria - In: Public management review 21 (2019) 11, pp. 1733-1752

Persistent link: https://www.econbiz.de/10012178891

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