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Exploring customer engagement...
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Consumer behaviour
52
Konsumentenverhalten
52
Beziehungsmarketing
44
Relationship marketing
44
Customer integration
31
Kundenintegration
31
Customer engagement
15
Social Web
14
Social web
14
Brand management
13
Markenführung
13
Consumer engagement
9
Internet marketing
9
Online-Marketing
9
Stakeholder
9
Brand image
8
Markenimage
8
Betriebliche Wertschöpfung
6
Customer satisfaction
6
Kundenzufriedenheit
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Service-Dominant Logic
6
Service-dominant logic
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Value creation
6
Brand
5
Customer experience
5
Customer value
5
Dienstleistungsqualität
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Kundenbindung
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Markenartikel
5
Service quality
5
consumer engagement
5
Bibliometrics
4
Bibliometrie
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Brand loyalty
4
Consumer attitudes
4
Customer retention
4
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4
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Hollebeek, Linda D.
90
Clark, Moira K.
14
Sprott, David E.
10
Valdimar Sigurdsson
9
Rather, Raouf Ahmad
8
Ul Islam, Jamid
8
Behnam, Mohsen
7
Urbonavicius, Sigitas
6
Abbasi, Amir Zaib
5
Conduit, Jodie
5
Khan, Imran
5
Menidjel, Choukri
5
Rahman, Zillur
5
Andreassen, Tor W.
4
Brodie, Roderick J.
4
Chen, Tom
4
Hammedi, Wafa
4
Malthouse, Edward C.
4
Baker, Bradley J.
3
Delshab, Vahid
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Ding Hooi Ting
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Fatma, Mobin
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Islam, Jamid Ul
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Itani, Omar S.
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Macky, Keith
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3
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2
Bozkurt, Sıddık
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Brady, Michael K.
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Dikcius, Vytautas
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Jaakkola, Elina
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Juric, Biljana
2
Karahasanovic, Amela
2
Klaus, Philipp
2
Kullak, Avreliane
2
Kuppelwieser, Volker
2
Luoma-aho, Vilma
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Journal of Services Marketing
8
Journal of retailing and consumer services
7
Handbook of research on customer engagement
5
Psychology & marketing
5
Marketing intelligence & planning
4
The journal of services marketing
4
European Journal of Marketing
3
Journal of Product & Brand Management
3
Journal of business research : JBR
3
Journal of service management
3
Journal of service research
3
European Sport management quarterly : ESMQ
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of Service Management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing Intelligence & Planning
2
Psychology & Marketing
2
The service industries journal
2
Asia Pacific journal of marketing and logistics
1
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Health marketing quarterly
1
International Journal of Contemporary Hospitality Management
1
International Journal of Sports Marketing and Sponsorship
1
International Journal of Wine Business Research
1
International Marketing Review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
Journal of Consumer Marketing
1
Journal of Service Theory and Practice
1
Journal of advertising
1
Journal of consumer behaviour
1
Journal of destination marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
73
Other ZBW resources
26
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1
Social influence and stakeholder engagement behavior conformity, compliance, and reactance
Hollebeek, Linda D.
;
Sprott, David E.
;
Valdimar Sigurdsson
- In:
Psychology & Marketing
(
2021
)
Persistent link: https://www.econbiz.de/10012633187
Saved in:
2
Moving the stakeholder journey forward
Hollebeek, Linda D.
;
Kumar, V.
;
Srivastava, Rajendra Krishan
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 23-49
Persistent link: https://www.econbiz.de/10013493120
Saved in:
3
Consumer engagement with self-driving cars : a theory of planned behavior-informed perspective
Hollebeek, Linda D.
;
Menidjel, Choukri
;
Itani, Omar S.
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 2029-2046
Persistent link: https://www.econbiz.de/10014430201
Saved in:
4
Cocreated brand value : theoretical model and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Hammedi, Wafa
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 413-428
Persistent link: https://www.econbiz.de/10012550331
Saved in:
5
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
Saved in:
6
Friend or foe? : customer engagement's value-based effects on fellow customers and the firm
Clark, Moira K.
;
Lages, Cristiana Raquel
;
Hollebeek, …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 549-556
Persistent link: https://www.econbiz.de/10012417376
Saved in:
7
Démystifier la valeur cocréée digitale du consommateur : cadre et propositions fondées sur la théorie de la présence sociale
Hollebeek, Linda D.
;
Clark, Moira K.
;
Macky, Keith
- In:
Recherche et applications en marketing : RAM
36
(
2021
)
4
,
pp. 27-47
Persistent link: https://www.econbiz.de/10012660507
Saved in:
8
Social influence and stakeholder engagement behavior conformity, compliance, and reactance
Hollebeek, Linda D.
;
Sprott, David E.
;
Valdimar Sigurdsson
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 90-100
Persistent link: https://www.econbiz.de/10012796076
Saved in:
9
Beyond the Big Five : the effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagement
Hollebeek, Linda D.
;
Sprott, David E.
;
Urbonavicius, Sigitas
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1230-1243
Persistent link: https://www.econbiz.de/10013280085
Saved in:
10
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
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