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Role of brand experience and brand affect in creating brand engagement : a case of higher education institutions (HEIs)

Farhat, Kashif; Mokhtar, Sany Sanuri Mohd; Salniza Md. … - In: Journal of marketing for higher education 31 (2021) 1, pp. 107-135

Persistent link: https://www.econbiz.de/10012549781

Millennials alumni and donor behaviour : an insight from management-based university in Malaysia

Hasnizam Shaari; Phoon Lee Yong; Salniza Md. Salleh; … - In: International journal of applied management science 11 (2019) 4, pp. 352-369

Persistent link: https://www.econbiz.de/10012160433

Brand-centered human resource practices and brand citizenship behavior : the notion to develop competitive advantage

Rehman, Asad Ur; Salniza Md. Salleh; Ahmad, Norzieiriani bt. - In: Review of economics and development studies 5 (2019) 2, pp. 333-342

Persistent link: https://www.econbiz.de/10012053711

Beyond social media engagement : holistic digital engagement and a social identity perspective

Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd - In: Journal of internet commerce 20 (2021) 3, pp. 319-354

Persistent link: https://www.econbiz.de/10012549664

A forgotten tale of lurking engagement and social media-based brand communities

Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd; … - In: Journal of internet commerce 22 (2023) 2, pp. 189-223

Persistent link: https://www.econbiz.de/10014288099

Intellectual capital and performance of automotive manufacturers : the role of strategic thinking

Nagwan AlQershi; Wan Yusoff, Wan Fauzia; Bin Masrom, Md … - In: International Journal of Productivity and Performance … 71 (2021) 6, pp. 2534-2557

Purpose: The purpose of this paper is to investigate the influence of intellectual capital (IC) on the performance of Malaysian automotive manufacturing firms. It also examines the role of strategic thinking (ST) as a moderating variable in the relationship between IC and performance in these...

Persistent link: https://www.econbiz.de/10012639243

The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of Malaysian SMEs : an empirical study

Yusr, Maha Mohammed; Mokhtar, Sany Sanuri Mohd; Selvan … - In: International journal of innovation science 14 (2022) 2, pp. 316-338

Persistent link: https://www.econbiz.de/10013286767

Managing consumer-based brand equity through brand experience in Islamic banking

Mohsin Altaf; Iqbal, Naveed; Mokhtar, Sany Sanuri Mohd; … - In: Journal of Islamic marketing : JIMA 8 (2017) 2, pp. 218-242

Persistent link: https://www.econbiz.de/10011750274

Does interaction between TQM practices and knowledge management processes enhance the innovation performance?

Yusr, Maha Mohammed; Mokhtar, Sany Sanuri Mohd; Othman, … - In: International journal of quality & reliability management 34 (2017) 7, pp. 955-974

Persistent link: https://www.econbiz.de/10011778942

The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants

Salimon, Maruf Gbadebo; Bin Yusoff, Rushami Zien; … - In: The international journal of bank marketing : IJBM 35 (2017) 4, pp. 558-582

Persistent link: https://www.econbiz.de/10011725697