Feng, Changli; Jiang, Lin; Ma, Ruize; Bai, Chao - In: Journal of Business & Industrial Marketing 36 (2021) 10, pp. 1909-1928
Purpose: The purpose of this paper is to analyze the available literature on the relationship between servitization strategy and firm performance, which identifies the main streams and theoretical foundations of research and provides guidelines for future research in this area....