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Enterprise digital transformation empowers supply Chain stability

Jiang, Wenjuan; Wang, Xin - In: Finance research letters 66 (2024), pp. 1-8

Persistent link: https://www.econbiz.de/10015061067

The matching effect of anthropomorphized brand roles and product messaging on product attitude

He, Yuanqiong; Qi, Zhou; Guo, Shuojia; Xiong, Jie - In: Asia Pacific Journal of Marketing and Logistics 33 (2020) 4, pp. 974-993

Purpose: This study aims to investigate the construal congruence of anthropomorphized brand roles and product messaging and its underlying mechanism on consumers' product attitude. Design/methodology/approach: Four experimental studies were conducted to test the hypotheses. Study 1 investigated...

Persistent link: https://www.econbiz.de/10012411030

The impact of skippable advertising on advertising avoidance intention in China

Yin, Shimin; Li, Bin; Qi, Zhou - In: Marketing intelligence & planning 41 (2023) 8, pp. 1121-1137

Persistent link: https://www.econbiz.de/10014428927

Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness

Li, Huajun; Lei, Yueqiu; Qi, Zhou; Hong, Yuan - In: Journal of retailing and consumer services 75 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014371688

Not all friends are created equal : the effect of friendship type on performance of shared native ads on social media

He, Yuanqiong; Qi, Zhou; Canfield, Jessica; Hong, Yuan - In: Journal of business research : JBR 183 (2024), pp. 1-17

Persistent link: https://www.econbiz.de/10015143965

Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model

Qi, Zhou; Li, Bin; Li, Huajun; Lei, Yueqiu - In: Journal of retailing and consumer services 76 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10014460856

Empathy with influencers? : the impact of the sensory advertising experience on user behavioral responses

Li, Bin; Chen, Shuang; Qi, Zhou - In: Journal of retailing and consumer services 72 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014253485

Inspired by intertemporal connections : using AR technology to enhance visitor satisfaction in historical museums

Tang, Yangyi; Qi, Zhou - In: Tourism management : research, policies, practice 108 (2025), pp. 1-19

Persistent link: https://www.econbiz.de/10015337295

Overview of China : US economic disputes in 2018

Lu, Feng - In: China and the west, (pp. 69-92). 2021

Persistent link: https://www.econbiz.de/10013370624

Remedy or Poison : impacts of China's outward direct investment on its exports

Liu, Xiaoguang; Gou, Qin; Lu, Feng - In: China & world economy 23 (2015) 6, pp. 100-120

Persistent link: https://www.econbiz.de/10011415786