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ECONIS (ZBW)
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1
The use of positive and negative appeals in social advertising : a content analysis of television ads for preventing HIV/AIDS
Casais, Beatriz
;
Proença, João F.
- In:
International review on public and non-profit marketing
19
(
2022
)
3
,
pp. 623-647
Persistent link: https://www.econbiz.de/10013435739
Saved in:
2
Motivation among hospital volunteers : an empirical analysis in Portugal
Ferreira, Marisa R.
;
Proença, Teresa
;
Proença, João F.
- In:
International review on public and non-profit marketing
9
(
2012
)
2
,
pp. 137-152
Persistent link: https://www.econbiz.de/10009632031
Saved in:
3
Organisational influence on volunteer satisfaction and attitudes towards HRM practices : the case of hospital volunteers
Ferreira, Marisa R.
;
Proença, Teresa
;
Proença, João F.
- In:
International review on public and non-profit marketing
9
(
2012
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10009535058
Saved in:
4
Determinants of customer price sensitivity : an empirical analysis
Dominique-Ferreira, Sérgio
;
Vasconcelos, Helder
; …
- In:
The journal of services marketing
30
(
2016
)
3
,
pp. 327-340
Persistent link: https://www.econbiz.de/10011524411
Saved in:
5
A phase model for solution relationship development : a case study in the aerospace industry
Ferreira, Fabiana Nogueira Holanda
;
Cova, Bernard
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 625-639
Persistent link: https://www.econbiz.de/10011692447
Saved in:
6
Why are Generation Y consumers the most likely to complain and repurchase?
Soares, Raquel Reis
;
Zhang, Ting Ting
;
Proença, João F.
; …
- In:
Journal of service management
28
(
2017
)
3
,
pp. 520-540
Persistent link: https://www.econbiz.de/10011758761
Saved in:
7
Does service failure context matter? : customers' response to service recovery
Soares, Raquel Reis
;
Proença, João F.
- In:
Inventi impact: service sector
(
2016
)
2
,
pp. 102-112
Persistent link: https://www.econbiz.de/10011593585
Saved in:
8
A dynamics-based approach to solutions typology : a case from the aerospace industry
Ferreira, Fabiana Nogueira Holanda
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011549374
Saved in:
9
Enabling factors for developing a social services network
Proença, Teresa
;
Proença, João F.
;
Costa, Carla
- In:
The service industries journal
38
(
2018
)
5/6
,
pp. 321-342
Persistent link: https://www.econbiz.de/10011848099
Saved in:
10
Life in a bag : sustainability, green economy, and business strategy : a case study
Nunes, Beatriz Cunha
;
Pimentel, Juciely
;
Malheiro, Joana
; …
- In:
Handbook of research on nascent entrepreneurship and …
,
(pp. 335-350)
.
2021
Persistent link: https://www.econbiz.de/10012506420
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