Purpose: This study aims to expand the emerging body of literature on employer branding from the current employee perspective. It proposes that effective integrated communication helps an organization fulfill its employer value proposition or employment value proposition (EVP). A firm that...

Purpose: The study attempts to extend the current scholarship in the field of employer branding. Integrated communication is about consistent communication that is synergistic through multiple communication channels. Employer branding activities that involve multiple internal communication...

Purpose: The purpose of this paper is to investigate the important relationships between emotional intelligence (EI) and ethical decision making (EDM). Design/methodology/approach: Participants were 100 students from MBA programs in the USA and India who completed two surveys: one measuring...

Purpose: Based on attribute research in marketing, importance-performance analysis (IPA) provides a useful analogy to examine employer branding concepts. The purpose of this paper is to use IPA to evaluate employees’ perceptions of important employer value proposition (EVP) attributes and...