Purpose Rural tourism has emerged as one of the potential economic contributors to the country’s economic growth. To this extent, tourism stakeholders are aware of the rural tourism destination competitiveness where the development should be aligned with the objectives to achieve destination...

Purpose – The main aim of this paper is to review the contribution made by this theme issue in responding to the strategic question: “How do we develop more sustainable and responsible rural tourism by benchmarking innovations and new practices in Asia?” Design/methodology/approach – A...

Purpose – The aim of this paper is to examine service quality dimensions and their impact on a rural tourism destination. Design/methodology/approach – The study was conducted in Bario, a highland settlement in the state of Sarawak, Malaysia. It attempts to add to the scant research and to...

Purpose – This paper proposes an extended model based on the unified theory of acceptance and use of technology (UTAUT) developed by Venkatesh et al. To help better explain the intention to use an enterprise resource planning (ERP) system. Design/methodology/approach – Findings from the...

The purpose of this study is to model the relationship of quality of work life factors and turnover intention among accounting professionals in Malaysia. Data was collected using a structured questionnaire gleaned from the literature. The data was analyzed using Smart Partial Least Squares a...