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Yin, Shimin; Li, Bin; Qi, Zhou - In: Marketing intelligence & planning 41 (2023) 8, pp. 1121-1137

Persistent link: https://www.econbiz.de/10014428927

Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model

Qi, Zhou; Li, Bin; Li, Huajun; Lei, Yueqiu - In: Journal of retailing and consumer services 76 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10014460856

The matching effect of anthropomorphized brand roles and product messaging on product attitude

He, Yuanqiong; Qi, Zhou; Guo, Shuojia; Xiong, Jie - In: Asia Pacific Journal of Marketing and Logistics 33 (2020) 4, pp. 974-993

Purpose: This study aims to investigate the construal congruence of anthropomorphized brand roles and product messaging and its underlying mechanism on consumers' product attitude. Design/methodology/approach: Four experimental studies were conducted to test the hypotheses. Study 1 investigated...

Persistent link: https://www.econbiz.de/10012411030

Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness

Li, Huajun; Lei, Yueqiu; Qi, Zhou; Hong, Yuan - In: Journal of retailing and consumer services 75 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014371688

Not all friends are created equal : the effect of friendship type on performance of shared native ads on social media

He, Yuanqiong; Qi, Zhou; Canfield, Jessica; Hong, Yuan - In: Journal of business research : JBR 183 (2024), pp. 1-17

Persistent link: https://www.econbiz.de/10015143965

Inspired by intertemporal connections : using AR technology to enhance visitor satisfaction in historical museums

Tang, Yangyi; Qi, Zhou - In: Tourism management : research, policies, practice 108 (2025), pp. 1-19

Persistent link: https://www.econbiz.de/10015337295

Bayesian regularisation neural network based on artificial intelligence optimisation

Yan, Dingqi; Zhou, Qi; Wang, Jianzhou; Zhang, Na - In: International journal of production research 55 (2017) 7/8, pp. 2266-2287

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The impact of COVID-19 on industry-related characteristics and risk contagion

Li, Zhong-fei; Zhou, Qi; Chen, Ming; Liu, Qian - In: Finance research letters 39 (2021), pp. 1-9

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Subsidy allocation strategies for power industry's clean transition under Bayesian Nash equilibrium

He, Haonan; Chen, Wenze; Zhou, Qi - In: Energy policy 182 (2023), pp. 1-31

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Dynamic volatility connectedness among cryptocurrencies and China's financial assets in standard times and during the COVID-19 pandemic

Li, Xingyi; Gan, Kai; Zhou, Qi - In: Finance research letters 51 (2023), pp. 1-10

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