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Race for market share gains : how emerging market and advanced economy MNEs perform in each other's turf
Ozkan, Kubilay S. L.; Khan, Huda; Deligonul, Seyda; … - In: Journal of business research : JBR 150 (2022), pp. 208-222
Persistent link: https://www.econbiz.de/10013365703
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The Achilles' heel of an enduring relationship: Appropriation of rents between a manufacturer and its foreign distributor
Deligonul, Seyda; Kim, Daekwan; Roath, Anthony S.; … - In: Journal of Business Research 59 (2006) 7, pp. 802-810
Persistent link: https://www.econbiz.de/10005473611
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Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
Cavusgil, S. Tamer; Deligonul, Seyda; Kardes, Ilke; … - In: Journal of international marketing 26 (2018) 3, pp. 94-108
Persistent link: https://www.econbiz.de/10011924488
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Always trust in old friends? : effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships
Liu, Yen-Hung Steven; Deligonul, Seyda; Cavusgil, Erin; … - In: Journal of business research : JBR 90 (2018), pp. 171-185
Persistent link: https://www.econbiz.de/10011882015
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Number of R&D alliances and innovation output : nonlinear relationship evidence from the pharmaceutical industry
Xu, Shichun; Cavusgil, Erin; Deligonul, Seyda - In: International journal of innovation management 20 (2016) 6, pp. 1650060-1-22
Persistent link: https://www.econbiz.de/10011603882
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Winners and losers in Africa : a longitudinal examination of market-share gains by advanced and emerging market multinationals versus local firms
Khan, Huda; Ozkan, Kubilay S.L.; Cavusgil, Erin - In: Critical perspectives on international business 21 (2025) 2, pp. 173-195
Persistent link: https://www.econbiz.de/10015323309
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International market exit by firms : misalignment of strategy with the foreign market risk environment
Ozkan, Kubilay S. L. - In: International business review : the official journal of … 29 (2020) 6, pp. 1-15
Persistent link: https://www.econbiz.de/10012421129
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Is marketing agility important for emerging market firms in advanced markets?
Khan, Huda - In: International business review : the official journal of … 29 (2020) 5, pp. 1-10
Persistent link: https://www.econbiz.de/10012303681
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Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic
Khan, Huda - In: International marketing review 40 (2023) 5, pp. 1035-1053
Persistent link: https://www.econbiz.de/10014470106
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Developing visibility to mitigate supplier risk: the role of power-dependence structure
Nguyen, Hung Vu; Nguyen, Hieu Thanh; Deligonul, Seyda; … - In: Asia-Pacific Journal of Business Administration 9 (2017) 1, pp. 69-82
Purpose The purpose of this paper is to develop a model to build visibility for mitigating supplier risk. The model has shown that visibility can be an important information-based capability for a buying firm to mitigate supplier risk. Such an importance, however, may not hold in all settings...
Persistent link: https://www.econbiz.de/10014674329