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Swipe, view, engage : the interplay of athlete social media content and viewer attitudes on sports perception and interest

Szymkowiak, Andrzej; Garczarek-Bąk, Urszula; Bączyk, … - In: Sport, Business and Management : an international … 14 (2024) 5/6, pp. 729-751

Persistent link: https://www.econbiz.de/10015272600

A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults

Garczarek-Bąk, Urszula; Szymkowiak, Andrzej; Gaczek, Piotr - In: The journal of brand management : an international journal 28 (2021) 2, pp. 171-185

Persistent link: https://www.econbiz.de/10012487234

Swipe, view, engage: the interplay of athlete social media content and viewer attitudes on sports perception and interest

Szymkowiak, Andrzej; Garczarek-Bąk, Urszula; Bączyk, … - In: Sport, Business and Management: An International Journal 14 (2024) 5/6, pp. 729-751

Purpose Influencers in physical activity and sports have gained significant prominence in promoting health and well-being via digital social networks. This research investigates the impact of athlete influencers on sports perceptions, with a focus on korfball. Using korfball as a representative...

Persistent link: https://www.econbiz.de/10015355836

The impact of emotions on shopping behavior during epidemic. What a business can do to protect customers

Szymkowiak, Andrzej; Gaczek, Piotr; Jeganathan, Kishokanth - In: Journal of Consumer Behaviour 20 (2020) 1, pp. 48-60

Persistent link: https://www.econbiz.de/10012272745

Impulse buying in hospitality : the role of content posted by social media influencers

Szymkowiak, Andrzej; Gaczek, Piotr; Panchapakesan Padma - In: Journal of vacation marketing 27 (2021) 4, pp. 385-399

Persistent link: https://www.econbiz.de/10012624894

Impact of product vs brand storytelling on online customer experience

Garczarek-Bak, Urszula; Szymkowiak, Andrzej; Jaks, Zuzanna - In: International journal of wine business research 36 (2024) 3, pp. 370-405

Persistent link: https://www.econbiz.de/10015326960

Eco-endorsement dynamics : unraveling the influence of celebrity attitudes on eco-product perceptions and purchase decisions

Szymkowiak, Andrzej; Antoniak, Marcin Adam - In: International journal of wine business research 36 (2024) 3, pp. 453-472

Persistent link: https://www.econbiz.de/10015326970

Remain at home or return home : what are the drivers behind the (re)location of supply and manufacturing activities?

Młody, Michał; Fratocchi, Luciano; Szymkowiak, Andrzej - In: The CEE region on a new wave of transition : towards …, (pp. 54-74). 2023

Persistent link: https://www.econbiz.de/10014448287

Unraveling green personal care : exploring the shift in consumer values and stages of change toward green consumption

Szaban, Marta; Szymkowiak, Andrzej; Caniëls, Marjolein - In: Global business and organizational excellence : GBOE 43 (2024) 4, pp. 45-64

Persistent link: https://www.econbiz.de/10014530759

Tacit knowledge utilization for global impact and organizational practices : case of aquaculture industry

Janeš, Aleksander; Biloslavo, Roberto; Faganel, Armand - In: Knowledge integration strategies for entrepreneurship …, (pp. 1-22). 2018

Persistent link: https://www.econbiz.de/10011764532