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Swipe, view, engage : the interplay of athlete social media content and viewer attitudes on sports perception and interest
Szymkowiak, Andrzej
;
Garczarek-Bąk, Urszula
;
Bączyk, …
- In:
Sport, Business and Management : an international …
14
(
2024
)
5/6
,
pp. 729-751
Persistent link: https://www.econbiz.de/10015272600
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2
A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults
Garczarek-Bąk, Urszula
;
Szymkowiak, Andrzej
;
Gaczek, Piotr
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10012487234
Saved in:
3
The impact of emotions on shopping behavior during epidemic. What a business can do to protect customers
Szymkowiak, Andrzej
;
Gaczek, Piotr
;
Jeganathan, Kishokanth
- In:
Journal of Consumer Behaviour
20
(
2020
)
1
,
pp. 48-60
Persistent link: https://www.econbiz.de/10012272745
Saved in:
4
Impulse buying in hospitality : the role of content posted by social media influencers
Szymkowiak, Andrzej
;
Gaczek, Piotr
;
Panchapakesan Padma
- In:
Journal of vacation marketing
27
(
2021
)
4
,
pp. 385-399
Persistent link: https://www.econbiz.de/10012624894
Saved in:
5
Impact of product vs brand storytelling on online customer experience
Garczarek-Bak, Urszula
;
Szymkowiak, Andrzej
;
Jaks, Zuzanna
- In:
International journal of wine business research
36
(
2024
)
3
,
pp. 370-405
Persistent link: https://www.econbiz.de/10015326960
Saved in:
6
Eco-endorsement dynamics : unraveling the influence of celebrity attitudes on eco-product perceptions and purchase decisions
Szymkowiak, Andrzej
;
Antoniak, Marcin Adam
- In:
International journal of wine business research
36
(
2024
)
3
,
pp. 453-472
Persistent link: https://www.econbiz.de/10015326970
Saved in:
7
Remain at home or return home : what are the drivers behind the (re)location of supply and manufacturing activities?
Młody, Michał
;
Fratocchi, Luciano
;
Szymkowiak, Andrzej
- In:
The CEE region on a new wave of transition : towards …
,
(pp. 54-74)
.
2023
Persistent link: https://www.econbiz.de/10014448287
Saved in:
8
Unraveling green personal care : exploring the shift in consumer values and stages of change toward green consumption
Szaban, Marta
;
Szymkowiak, Andrzej
;
Caniëls, Marjolein
- In:
Global business and organizational excellence : GBOE
43
(
2024
)
4
,
pp. 45-64
Persistent link: https://www.econbiz.de/10014530759
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