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1
The COVID-19 threat and luxury advertising
Baek, Tae Hyun
;
Kim, Jungkeun
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
Journal of consumer behaviour
22
(
2023
)
3
,
pp. 582-596
Persistent link: https://www.econbiz.de/10014326136
Saved in:
2
Ego depletion and charitable support : the moderating role of self-benefit and other-benefit charitable appeals
Jin, Hyun Seung
;
Kim, Hyoje Jay
;
Suh, Jaebeom
;
Sheehan, Ben
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 479-493
Persistent link: https://www.econbiz.de/10012650827
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3
The power of creative advertising : creative ads impair recall and attitudes toward other ads
Jin, Hyun Seung
;
Kerr, Gayle
;
Suh, Jaebeom
;
Kim, Hyoje Jay
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1521-1540
Persistent link: https://www.econbiz.de/10013484605
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4
When altruistic decisions shape egoistic motives : motivation shift in sequential charitable support
Fanggidae, Jappy Parlindungan
;
Jin, Hyun Seung
;
Kim, …
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1110-1143
Persistent link: https://www.econbiz.de/10014321557
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5
How service quality and perceived value affect behavioral intentions of ecolodge guests : the moderating effect of prior visit
Ban, Joowon
;
Kim, Hyoje Jay
;
Sheehan, Ben
;
Prideaux, Bruce
- In:
Journal of vacation marketing
28
(
2022
)
2
,
pp. 244-257
Persistent link: https://www.econbiz.de/10013257579
Saved in:
6
Colour effects in green advertising
Lim, Dongjae
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Yeonshin
- In:
International Journal of Consumer Studies
44
(
2020
)
6
,
pp. 552-562
Persistent link: https://www.econbiz.de/10012281987
Saved in:
7
Death imagery in antipoaching advertising
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Psychology & Marketing
37
(
2020
)
12
,
pp. 1684-1695
Persistent link: https://www.econbiz.de/10012407476
Saved in:
8
Augment yourself through virtual mirror : the impact of self-viewing and narcissism on consumer responses
Baek, Tae Hyun
;
Yoo, Chan Yun
;
Yoon, Sukki
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 421-439
Persistent link: https://www.econbiz.de/10011882002
Saved in:
9
I see myself in service and product consumptions : measuring self-transformative consumption vision (SCV) evoked by static and rich media
Yim, Mark Yi-Cheon
;
Baek, Tae Hyun
;
Sauer, Paul L.
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 122-139
Persistent link: https://www.econbiz.de/10011949582
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10
Guilt and shame : environmental message framing effects
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011744304
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