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Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei; Foroudi, Pantea; Jin, Zhongqi; Melewar, T. C. - In: International journal of management reviews 24 (2022) 1, pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
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Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei; Foroudi, Pantea; Melewar, T. C.; Jin, Zhongqi - In: Qualitative market research : an international journal 25 (2022) 2, pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
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Making sense of sensory brand experience : Constructing an integrative framework for future research
Zha, Dongmei; Foroudi, Pantea; Jin, Zhongqi; Melewar, T.C. - In: International Journal of Management Reviews 24 (2021) 1, pp. 130-167
Persistent link: https://www.econbiz.de/10012635190
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An Assessment of Brand Experience Knowledge Literature : Using Bibliometric Data to Identify Future Research Direction
Zha, Dongmei; Melewar, T.C.; Foroudi, Pantea; Jin, Zhongqi - In: International Journal of Management Reviews 22 (2020) 3, pp. 287-317
Persistent link: https://www.econbiz.de/10012282021
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Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena; Melewar, T. C.; Foroudi, Pantea; Dennis, … - In: Journal of business research : JBR 89 (2018), pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
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Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 69 (2016) 11, pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
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Corporate branding, identity, image and reputation : current and future trends, developments and challenges
Melewar, T. C.; Foroudi, Pantea; Jin, Zhongqi - In: Journal of business research : JBR 117 (2020), pp. 672-674
Persistent link: https://www.econbiz.de/10012288081
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Synthesizing the customer experience concept : a multimodularity approach
Zha, Dongmei; Marvi, Reza; Foroudi, Pantea - In: Journal of business research : JBR 167 (2023), pp. 1-26
Persistent link: https://www.econbiz.de/10014383189
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Experience-dominant logic : laying the groundwork for an experience-dominant view of firm practices in the marketplace
Zha, Dongmei; Foroudi, Pantea; Marvi, Reza - In: Qualitative market research : an international journal 27 (2024) 4, pp. 650-681
Persistent link: https://www.econbiz.de/10015324674
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Customer experience : a critical review and research agenda
Marvi, Reza; Zha, Dongmei; Foroudi, Pantea - In: Corporate Branding in Logistics and Transportation : …, (pp. 42-54). 2024
Persistent link: https://www.econbiz.de/10014536308