Purpose - Arguing that increasing use of information and communication technologies (ICT) is shifting market power from suppliers to consumers, the ensuing consumer empowerment is presented as an unintended consequence of marketing. Marketing implications arising from this consumer empowerment...

This thesis gives a voice to the chronically poor people of rural Bangladesh, enabling them to tell their own stories about the nature of their financial decision making which is taking place within the marketing systems that are operating in all poor villages in the region. Financial decision...

The purpose of this paper is to establish the importance and approaches in securing an organization's legitimacy from the network community of customers, suppliers and manufacturers, including private investors and state-owned institutions when marketing their products. The paper presents an...

This article addresses the impact of brand extensions on the brand equity of luxury brands. A review of the developments in the luxury market has shown significant changes in demand and supply sides. The luxury market has been growing rapidly over the last 20 years, and luxury brands, formerly...

This paper focuses on the effects of organizational context on the acquisition of tacit and explicit marketing know-how by the local partner from staff of the foreign partner firm in an IJV (international joint venture). Organizational context consists of management features and matching...

Managing strategic allliances in the West is difficult, with a failure rate as high as 70 per cent. Managing strategic alliances in developing countries is made much more difficult by a lack of resources, a shortage of appropriate alliance management training, and high environmental turbulence...

Conducting market research internationally adds to the complexity of the research task, when implementing an Australian business franchise system into international markets. The aim of this research is to investigate: ?Why and how do Australian companies perform international market research...

This paper focuses on supply-related functions in nontraditional areas, an innovative distribution marketing approach relating to nonprofit service organisations. Whereas most literature, in the past, has focused on the buying and selling of goods and services by commercial and profitoriented...

Different researchers have recommended different decision frameworks for international market selection. As parts of those decision frameworks, most researchers have recommended for the evaluation of macro-environmental and business operating environmental variables. However, few attempts have...

The purpose of the study is to investigate marketing to the Bottom of Pyramid (BOP) in Zimbabwe. This is a market which constitutes at least two-thirds of the world?s total population and is made up of consumers whose daily household income is less than US$2 per day. The thesis achieves its...