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Internet Marketing in Cultural Industries: from movie to arts

Besana, Angela - Volkswirtschaftliche Fakultät, … - 2010

communication strategies. Digital advertising and e-fundraising might represent the boundaries of the present and the future of …

Persistent link: https://www.econbiz.de/10008561160

Marketing Concept as a Tool for Development of Tourism in Kosovo

Ukaj, Fatos - Volkswirtschaftliche Fakultät, … - 2010

Using Marketing in Tourism creates a clear view about the real state of developing Tourisms offers and its effects, dealing with marketing elements through Promotion and Distribution of Tourism’s product. The purpose of using Marketing concept in Tourisms activity is to stimulate and to help...

Persistent link: https://www.econbiz.de/10008529255

Do Consumers Benefit from Concentration in the New Economy? A Review of Google's Mergers, Acquisitions, and Arrangements

Beschorner, Patrick Frank Ernst - Zentrum für Europäische Wirtschaftsforschung (ZEW) - 2008

!'s search advertising business. Two of the deals have not raised antitrust concerns by competition authorities. I review these …

Persistent link: https://www.econbiz.de/10005098310

The Virtual Location of E-Tailers: Evidence from a B2C E-Commerce Market

Häring, Julia - Zentrum für Europäische Wirtschaftsforschung (ZEW) - 2005

analysis, an e-tailer?s Internet search engine rank as well as its advertising activities in search engines serve as proxies … with investments in online advertising. Moreover, banner ads seem to serve as price advertising mechanism, whereas …

Persistent link: https://www.econbiz.de/10005098351

Fishy Gifts: Bribing with Shame and Guilt

Ong, David - Volkswirtschaftliche Fakultät, … - 2008

The following is a model of psychological contracting with unmonitorable performance, implicit offers, and screening for non-performance by the announcement of the expectation of performance. It is motivated by the $250 billion prescription drug industry, which spends $19 billion per year on...

Persistent link: https://www.econbiz.de/10005109577

Umbrella Branding and the Provision of Quality

Hakenes, Hendrik; Peitz, Martin - Volkswirtschaftliche Fakultät, … - 2006

Consider a two-product firm that decides on the quality of each product. Product quality is unknown to consumers. If the firm sells both products under the same brand name, consumers adjust their beliefs about quality subject to the performance of both products. We show that if the probability...

Persistent link: https://www.econbiz.de/10005739666

The dynamics of television advertising with boundedly rational consumers

Gomes, Orlando - Volkswirtschaftliche Fakultät, … - 2006

The paper adapts a static model of television advertising into a dynamic scenario. In its original form, the model … networks allocate to advertising or the amount of revenues that satisfies the profit maximization condition. As in the original …

Persistent link: https://www.econbiz.de/10005616585

Applied arts and design in museums: USA and Milan experience

Besana, Angela - Volkswirtschaftliche Fakultät, … - 2009

The Design represents an innovative work of art. Chairs, spoons, teapots could be an example of designed arts. Creativity and daily utility, they both “evolve in” arts. Design Museums are often collections of famous designers, stylists and firms. The supply chain of brands could find an...

Persistent link: https://www.econbiz.de/10005619507

An analysis of the role of liking on the memorial response to advertising

Sergio, Brasini; Marzia, Freo; Giorgio, Tassinari - Volkswirtschaftliche Fakultät, … - 2008

After the publication of the results of the Advertising Research Foundation’s Copy Research Validity Project, ad liking … only the simultaneous relationship between advertising, recall and liking. The analysis is carried out for the markets of … influences are thoroughly retrievable (in the small car category), ad likeability influences more advertising than brand …

Persistent link: https://www.econbiz.de/10005619900

Advertising Styles’ Impact on Attention in Pakistan

Hussain, Syed Karamatullah; Riaz, Kashif; Kazi, Abdul Kabeer - Volkswirtschaftliche Fakultät, … - 2008

advertising appeals. …

Persistent link: https://www.econbiz.de/10005105700