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CIPR Guest Lecture - Sarah McCartney 'Inside Out'

Leeds Metropolitan University - 2010

The fourth lecture in the CIPR guest lecture series was led by writing guru, Sarah McCartney. Aside from writing the LUSH Times, which is read by over one million people, Sarah has also pursued her own interests, launching her Yogateds company with her mother, as well as writing a book called...

Persistent link: https://www.econbiz.de/10009462221

Consumer evaluations of multiple price changes over time versus a single dollar equivalent price change.

Tewari, Jitendra Kumar. - Florida Atlantic University

In many markets sellers have to make decisions on the rate of price change for a product. Prices can be increased or decreased by making a single large change, or as by making multiple smaller changes over time, leading to the same final price. The concern of sellers is the consumer response, in...

Persistent link: https://www.econbiz.de/10009431361

Internet advertising: A selectivity model approach to analyzing gender differences in information processing.

Wolin, Lori D. - Florida Atlantic University

sphere of gender which is a critical factor in developing sales and marketing strategy and commonly used as a basis for … sphere of gender which is a critical factor in developing sales and marketing strategy and commonly used as a basis for …

Persistent link: https://www.econbiz.de/10009431365

Factors separating winners and losers in e-business.

O'Leary, Bay. - Florida Atlantic University

In an attempt to understand the marketing and managerial implications for the success or failure of an e …, marketing factors, market factors, financial factors, and Web site design and efficiency factors. …In an attempt to understand the marketing and managerial implications for the success or failure of an e …

Persistent link: https://www.econbiz.de/10009431403

Net transaction value: Toward a unified theory of buyer decision-making.

Branchik, Blaine J. - Florida Atlantic University

Buyer decision-making, a fundamental marketing activity, is studied from a variety of perspectives. This study proposes …Buyer decision-making, a fundamental marketing activity, is studied from a variety of perspectives. This study proposes …

Persistent link: https://www.econbiz.de/10009431410

Validating the search, experience, and credence product classification framework in a model of patronage intentions.

Girard, Tulay. - Florida Atlantic University

Although the Internet as a shopping medium provides convenience to easily access products, the U.S. e-commerce retail sales still make up a very small percentage of the U.S. total retail sales. To better understand what influences consumers' choices to shop for products or services on the...

Persistent link: https://www.econbiz.de/10009431413

Influence of consumers' trust beliefs on intentions to transact in the online environment: An e-tail study.

Becerra, Enrique P. - Florida Atlantic University

With the increased importance of retailing through the Internet, or e-tailing, researchers and practitioners alike have been interested in the role that trust can play in intentions to transact online. However, influences of trust on intentions to provide personal information to complete the...

Persistent link: https://www.econbiz.de/10009431418

Financial market integration and cross-border spillover effects in Europe.

Bley, Jorg. - Florida Atlantic University

The ongoing political, legal, and economic harmonization within the European Union has lead to a higher degree of integration of national financial markets. The introduction of the single European currency, the euro, eliminated a traditional source of risk to international portfolio investors....

Persistent link: https://www.econbiz.de/10009431431

Translog and Cobb-Douglas analysis of tourist demand in Florida.

Collins, Donald Lawrence. - Florida Atlantic University

The purpose of this study is to determine what factors could influence an economic agents' decision to travel or vacation in Florida. This study measures this decision by analyzing the state Division of Tourism estimates for visitors in light of changes in; national gross domestic product,...

Persistent link: https://www.econbiz.de/10009431461

Consumer varied purchasing behavior: Definition, taxonomy and scale development.

Yang, Young I. - Florida Atlantic University

marketing managers and researchers to identify the facets of nonloyal purchasing behavior, termed Consumer Varied Purchasing … marketing managers and researchers to identify the facets of nonloyal purchasing behavior, termed Consumer Varied Purchasing …

Persistent link: https://www.econbiz.de/10009431486