Diese Arbeit mit dem Titel Decision Making in Innovation and Entrepreneurship A Collection of Conjoint-based Studies beschäftigt sich mit unterschiedlichen Themenbereichen der Kognition, Entscheidungsfindung und des Engagements im innovativen und unternehmerischen Umfeld. Die Conjoint-Analyse...

"Microaggressions. Sexism. Self-doubt. Invisibility. When you're one of the only women at work, it can be difficult to gain your footing. But women can find success in these settings-and even flourish in them. Thriving in a Male-Dominated Workplace provides the advice you need to ensure your...

"Seize the benefits of the five-generation workforce. Generational distrust and ageism are seeping into organizations worldwide. Differences over communication style, technology preferences, identity, and politics are fueling harmful stereotypes and hurting team performance. It doesn't need to...

In Chapter II we investigate consumer behavior when facing target rebates, a rebate practice challenged by antitrust law. In three experiments, we confirm the hypothesis derived from Cumulative Prospect Theory (CPT), that target rebates are likely to create psychological switching costs that can...

The present thesis contributes to the user acceptance literature by improving understanding about the role of pre-implementation acceptance in the adoption of enterprise systems. This phenomenon was addressed from three different perspectives in the three core papers: Chapter 2 focused on...

Your company needs a winning business model to thrive--and it may soon need to reinvent that business model to survive. If you read nothing else on business model innovation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important...