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L'APPROCHE RELATIONNELLE EN MARKETING : SON UTILISATION PAR LES ASSOCIÉS DES CABINETS COMPTABLES AVEC LEUR CLIENTÈLE EN AUDIT
Elbekkali, Abdelhaq; Pilote, Claude - HAL - 2003
Cette recherche étudie l'impact de facteurs personnels et situationnels sur l'utilisation d'une approche marketing …
Persistent link: https://www.econbiz.de/10008923072
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The Short-Term Effect of Store-Level Promotions on Store Choice and the Moderating Role of Individual Variables
Volle, Pierre - HAL - 2001
The short-term effect of store-level promotions (weekly flyers, radio and outdoor advertising) on grocery store choice is investigated. We estimate household-level multinomial logit models of store choice on panel data, using promotional variables, loyalty and psychographic moderating variables....
Persistent link: https://www.econbiz.de/10008791615
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The coming out of the "new consumer"
Batat, Wided - HAL - 2011
The postmodern paradigm based on a cultural and a symbolic perspective in marketing and consumer behaviour research … emerges from the criticism of the utilitarian logic that has prevailed in the research community in marketing and led …. As shown by Bergadaà (2006), researchers engaged in this path consider that the role of marketing in the contemporary …
Persistent link: https://www.econbiz.de/10009132769
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GM Cotton in China: Innovation integration and seed market disintegration
Fok, Michel; Xu, Naiyin - HAL - 2007
L'idée prévaut que ce sont les avantages spécifiques du coton-Bt qui ont permis la diffusion réussie du coton génétiquement modifié en Chine. L'efficience du coton-Bt varie cependant entre les régions de production. Dans la Province du Jiangsu, le long de la Vallée du Yangse, il n'y a...
Persistent link: https://www.econbiz.de/10008792423
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Modeling Commercial Processes and Customer Behaviors to Estimate
Krob, Daniel; Bloch, Alain; Ng, Ada F.S. - HAL - 2006
We propose a formal model for estimating the diffusion rate of a new product on a coherent market. Our approach is based on a discrete probabilistic modeling of customer behaviors and of commercial processes.
Persistent link: https://www.econbiz.de/10008794018
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Incentives and Governance of Distributer Networks :
Ruffier, Jean; Tan, Lihua - HAL - 2010
TAN Lihua & Jean RUFFIER (2010), Incentives and Governance of Distributer Networks : The Case of a Foreign-Funded Paint and Coating Materials Enterprise, Chinese Sociology and Anthropology, Spring 2010 issue, New York
Persistent link: https://www.econbiz.de/10009370864
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Incentives and Governance of Distributer Networks : The Case of a Foreign-Funded Paint and Coating Materials Enterprise
Ruffier, Jean; Tan, Lihua - HAL - 2010
How a Japanese company managed a distributors network in China. The study describes some changes in firm strategies, how these changes were implemented. The result is a multi-strategies network with different dependance links between distributors and the industrial firm.
Persistent link: https://www.econbiz.de/10009370865