The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency...

Introduction -- Step one: Increase urgency- getting people to say "let's do something" -- Step two: Build guiding teams- finding the right people to make change happen -- Step three: Get the vision right- seeing the future -- Step four: Communicate for buy-in- getting the message right and...