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Advertising and branding : concepts, methodologies, tools, and applications

Information Resources Management Association - 2017

, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive … coverage across a range of topics, such as customer retention, brand identity, and global advertising"--Provided by publisher. …

Persistent link: https://www.econbiz.de/10011728725

Marketing and consumer behavior ; Vol. 4

2015

Persistent link: https://www.econbiz.de/10010491750

Marketing and consumer behavior ; Vol. 3

2015

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Marketing and consumer behavior ; Vol. 2

2015

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Marketing and consumer behavior ; Vol. 1

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Marketing and consumer behavior : concepts, methodologies, tools, and applications

2015

"This book explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends, including both in-depth case studies and theoretical discussions"--Provided by publisher.

Persistent link: https://www.econbiz.de/10010491835