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~institution:"Institute of Practitioners in Advertising <London>"
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Marketing in the era of accoun...
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Advertising
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Großbritannien
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Marketing
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Werbung
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Advertising campaigns--Awards--Great Britain.
1
Advertising campaigns--Great Britain--Case studies.
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Brand management
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Consumer behaviour
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Markenartikel
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Broadbent, Simon
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Cox, Kate
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Field, Peter
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MacIver, Colin
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Institute of Practitioners in Advertising <London>
World Advertising Research Center <Henley-on-Thames>
5
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ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
4
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Brand immortality : how brands can live long and prosper
Pringle, Hamish
-
2008
Persistent link: https://www.econbiz.de/10013530635
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2
Advertising works 18 : proving the payback on marketing investment ; case studies from the IPA Effectiveness Awards 2009 ; Limited to campaigns with a budget up to £2.5m
Nairn, Andy
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009361547
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3
NEW PRODUCT DEVELOPMENT BIBLIOGRAPHY / INSTITUTE OF PRACTITIONERS IN ADVERTISING, LONDON
1977
Persistent link: https://www.econbiz.de/10004614091
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4
New models of marketing effectiveness : from integration to orchestration
Cox, Kate
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009283993
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5
Advertising conditions in Spain
1978
Persistent link: https://www.econbiz.de/10004793261
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6
Advertising and the buyer : seller relationship
Watson, David Lowe
-
1968
Persistent link: https://www.econbiz.de/10000674859
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7
Advertising works : papers from the IPA Advertising Effectiveness Awards. 1980
Broadbent, Simon
(
contributor
)
-
1981
Persistent link: https://www.econbiz.de/10000051805
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8
Marketing
MacIver, Colin
-
Institute of Practitioners in Advertising <London>
-
1959
Persistent link: https://www.econbiz.de/10002418844
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