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Marketingmanagement
Produktentwicklung
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Deutschland
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Marx-Voß, Corina
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Peuker, Victoria
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RWTH Aachen
Springer Fachmedien Wiesbaden
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American Marketing Association
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Chartered Institute of Marketing
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European Society for Opinion and Marketing Research
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ECONIS (ZBW)
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The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina
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2015
Persistent link: https://www.econbiz.de/10011625457
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Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
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2017
Persistent link: https://www.econbiz.de/10011639141
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3
Market orientation in large firms : a longitudinal investigation of antecedents and consequences
Peuker, Victoria
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2019
Persistent link: https://www.econbiz.de/10012403853
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