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Bildung und Bewertung strategischer Geschäftsfelder im Privatkundengeschäft einer Universalbank
Küspert, Andreas - 1991
Persistent link: https://www.econbiz.de/10013378513
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Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
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Entscheidungsprogramme der Branchenmixpolitik für regionale Shoppingcenter im Kontext der strategischen Marketingplanung
Martin, Andreas - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001724870
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An integrated model of cause-related marketing strategy development
Liu, Gordon; Ko, Wai Wai - In: AMS review : official publication of the Academy of … 4 (2014) 3/4, pp. 78-95
Persistent link: https://www.econbiz.de/10010467849
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Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation
Brem, Alexander - 2015
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies,...
Persistent link: https://www.econbiz.de/10012402077
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Das strategische Marketingpotential der Unternehmung
Richert, Egon - 1992
Persistent link: https://www.econbiz.de/10012699354