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Multiple stakeholder market orientation : a service-dominant logic perspective of the market orientation paradigm
Line, Nathaniel D.; Runyan, Rodney C.; Gonzalez-Padron, … - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 42-60
Persistent link: https://www.econbiz.de/10012113566
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Advancing relationship marketing theory : exploring customer relationships through a process-centric framework
Hütten, Antje S. J.; Salge, Torsten Oliver; Niemand, Thomas - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 39-57
Persistent link: https://www.econbiz.de/10011919249
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Value co-destruction : problems and solutions
Alexander, Matthew; Vallström, Niklas - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 200-210
Persistent link: https://www.econbiz.de/10014512664
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A resource-based perspective on customer engagement behaviors : a typology, conceptual framework, and research avenues
Zeng, Xianfang; Agarwal, James; Mourali, Mehdi - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 297-319
Persistent link: https://www.econbiz.de/10014512693
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Reflections on marketing and imagination
Wilkie, William L. - In: AMS review : official publication of the Academy of … 6 (2016) 3/4, pp. 125-131
Persistent link: https://www.econbiz.de/10011627998
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Pricing co-created value : an integrative framework and research agenda
Read, Stuart; Michel, Stefan; Schumann, Jan Hendrik; … - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 155-183
Persistent link: https://www.econbiz.de/10012162440
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Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
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Why broadened marketing has enriched marketing
Kotler, Philip - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
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Marketing's identity crisis : insights from the history of marketing thought
Ansary, Adel I. el-; Shaw, Eric H.; Lazer, William - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 5-17
Persistent link: https://www.econbiz.de/10011919230
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Marketing's identity crisis : it's complicated
Ferrell, Odies C. - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 30-38
Persistent link: https://www.econbiz.de/10011919240