Similar Search Results

Social media and the university decision : do prospective students really care?

Shields, Alison B.; Peruta, Adam - In: Journal of marketing for higher education 29 (2019) 1, pp. 67-83

Persistent link: https://www.econbiz.de/10012179298

How do Australian universities market STEM courses in YouTube videos?

Mwenda, Amanda Bridget; Sullivan, Miriam; Grand, Ann - In: Journal of marketing for higher education 29 (2019) 2, pp. 191-208

Persistent link: https://www.econbiz.de/10012179310

Marketing your university on social media : a content analysis of Facebook post types and formats

Peruta, Adam; Shields, Alison B. - In: Journal of marketing for higher education 28 (2018) 2, pp. 175-191

Persistent link: https://www.econbiz.de/10011944562

Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education

Condie, Jenna Marie; Ayodele, Ivett; Chowdhury, Sabirah; … - In: Journal of marketing for higher education 28 (2018) 2, pp. 192-209

Persistent link: https://www.econbiz.de/10011944570

Social media's use in postgraduate students' decision-making journey : an exploratory study

Galan, Mianda; Lawley, Meredith; Clements, Michael P. - In: Journal of marketing for higher education 25 (2015) 2, pp. 287-312

Persistent link: https://www.econbiz.de/10011497301

The university brand and social media : using data analytics to assess brand authenticity

Pringle, James; Fritz, Samantha - In: Journal of marketing for higher education 29 (2019) 1, pp. 19-44

Persistent link: https://www.econbiz.de/10012179294

Social media in higher education : understanding how colleges and universities use Facebook

Peruta, Adam; Shields, Alison B. - In: Journal of marketing for higher education 27 (2017) 1, pp. 131-143

Persistent link: https://www.econbiz.de/10011706680

Engaging fans and the community in social media : interaction with institutions of higher education on Facebook

Brech, Felicitas M.; Messer, Uwe; Schee, Brian A. Vander; … - In: Journal of marketing for higher education 27 (2017) 1, pp. 112-130

Persistent link: https://www.econbiz.de/10011706690

Corporate social responsibility engagement through social media : evidence from the University of Salerno

Esposito, Benedetta; Sessa, Maria Rosaria; Sica, Daniela; … - In: Administrative Sciences : open access journal 11 (2021) 4, pp. 1-15

Over the last few decades, stakeholders' growing attention towards social and environmental issues has challenged universities’ traditional accountability boundaries, imposing the adoption of innovative reporting tools that facilitate stakeholders' engagement in Corporate Social Responsibility...

Persistent link: https://www.econbiz.de/10012795669

Social media and students' behavioral intentions to enroll in postgraduate studies in Kenya : a moderated mediation model of brand personality and attitude

Simiyu, Gabriel; Bonuke, Ronald; Komen, Joyce - In: Journal of marketing for higher education 30 (2020) 1, pp. 66-86

Persistent link: https://www.econbiz.de/10012258495