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Assessing the impacts of internal communication : employer branding and human resources

Fernandes, Raquel; Sousa, Bruno; Fonseca, Manuel; … - In: Administrative Sciences : open access journal 13 (2023) 6, pp. 1-13

whom are responsible for the Digital Communication of their organizations, were performed. With the analysis of the data … study, it is expected that organizations recognize the importance that an online presence has in the image of their brand as … (digital marketing and employer branding) and for socially responsible behavior by organizations (in a Portuguese context). …

Persistent link: https://www.econbiz.de/10014319300

Measuring the image of private university as a generic product : validation of a scale

Alcaide-Pulido, Purificación; Gutiérrez-Villar, Belén; … - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-14

The compulsory nature of online training in university education, brought about by COVID-19, has opened the door to the emergence of several potential competitors in the university space. Thus, measuring a university’s image may have even greater importance for the management and...

Persistent link: https://www.econbiz.de/10013470170

The manager’s vision of csr in an emerging economy : from implementation to market impact

Chabán, Omar; Flores-Hernández, Alfredo; … - In: Administrative Sciences : open access journal 14 (2024) 3, pp. 1-15

Society in general, and markets in particular, are increasingly sensitive to principles linked to corporate social responsibility (CSR) and sustainability. The literature is prolific in this vein-providing a broad range of research covering the terms' meaning, implementation processes, drivers...

Persistent link: https://www.econbiz.de/10014505861

Employer branding : how current employee attitudes attract top talent and new customers

Ha Thi Thao; Kim, Lisa Hyunjung; Kim, Young-Ju - In: Administrative Sciences : open access journal 14 (2024) 12, pp. 1-23

Employer branding research has predominantly concentrated on cultivating a favorable image for prospective job applicants, with limited exploration of its effects on current employees. This study investigates how employer branding shapes the attitudes of existing employees-specifically job...

Persistent link: https://www.econbiz.de/10015192935

Employer branding implementation and human resource management in Greek telecommunication industry

Kargas, Antonios; Tsokos, Alexios - In: Administrative Sciences : open access journal 10 (2020) 1/17, pp. 1-14

Even though employer branding has its origins back to the 1990s, only after 2001 did it become a hot topic for human resource (HR) management. Ever since, a series of researchers and professionals have made an effort to understand how the image that job seekers have about employers is shaped and...

Persistent link: https://www.econbiz.de/10012203893

Corruption in organizations : ethical climate and individual motives

Gorsira, Madelijne; Steg, Linda; Denkers, Adriaan; … - In: Administrative Sciences : open access journal 8 (2018) 1/4, pp. 1-19

examined whether the ethical climate of organizations is related to corruption, and if so, whether it affects corruption … effectively withhold employees from engaging in corruption, organizations could deploy measures that strengthen an organizations …

Persistent link: https://www.econbiz.de/10012108365

Is corporate political activity an investment or agency? : an application of system GMM approach

Lin, Woon Leong - In: Administrative Sciences : open access journal 9 (2019) 1/5, pp. 1-22

Corporate political activity (CPA) has been recognized as bearing a significant impact on financial performance (FP). Nevertheless, there has been a lack of considerable research to date. The results of the research regarding the relationship between CPA and FP have been contradictory and this...

Persistent link: https://www.econbiz.de/10012127048

Corporate social responsibility's influence on brand image in the automotive sector : the corporate reputation and product quality role

Brahmi, Mohsen; Hussain, Zahid; Majeed, Muhammad Ussama; … - In: Administrative Sciences : open access journal 15 (2025) 4, pp. 1-17

This study investigates the impact of perceived corporate social responsibility (CSR) on brand image within the automotive industry. It also examines how company reputation (CR) and product quality (PQ) mediate the relationship between CSR and brand image (BI). Utilizing a sample of 243 clients...

Persistent link: https://www.econbiz.de/10015406455

Corporate social responsibility trajectory : mining reputational capital

Isaksson, Lars E. - In: Administrative Sciences : open access journal 15 (2025) 3, pp. 1-25

This study proposes that MNCs might withdraw from the CSR concept to gain tangible benefits, like improved corporate financial performance (CFP), and intangible benefits, such as reputational capital (RC). This represents a paradigm shift from the philanthropic end of the spectrum to the...

Persistent link: https://www.econbiz.de/10015397718

Reputation of public organizations : what dimensions are crucial?

Meirinhos, Galvão; Bessa, Maximino; Leal, Carmem Pereira; … - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-19

This paper explores the relationships among variables and determines the influences of dimensions (i.e., municipal satisfaction, organizational performance, perceived quality, contestations and complaints of the municipal executive) on the notoriety, image, and reputation (NIR) of municipal...

Persistent link: https://www.econbiz.de/10013470575