Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Always learning"
~isPartOf:"European journal of marketing : EJM"
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Décisions économiques optimale...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Marketing
82
Marketingmanagement
27
Marketing management
26
Decision
16
Entscheidung
16
Absatzpolitik
15
Consumer behaviour
13
Konsumentenverhalten
13
Marketing theory
12
Großbritannien
9
United Kingdom
7
Beziehungsmarketing
6
Relationship marketing
6
Theorie
6
Theory
6
USA
5
United States
5
Advertising
4
KMU
4
SME
4
Strategisches Management
4
Werbung
4
Business ethics
3
Corporate reputation
3
Firmenimage
3
Strategic management
3
Unternehmensethik
3
Bibliometrics
2
Bibliometrie
2
Brand architecture
2
Brand management
2
Children
2
Co-creation
2
Communication
2
Communication media
2
Corporate Governance
2
Corporate culture
2
Corporate governance
2
Corporate marketing
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
7
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Lehrbuch
3
Textbook
3
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Glossar enthalten
1
Glossary included
1
Sammelwerk
1
more ...
less ...
Language
All
English
11
German
1
Author
All
Kotler, Philip
4
Armstrong, Gary
2
Keller, Kevin Lane
2
Carrington, Michal J.
1
Dibb, Sally
1
Harris, Phil
1
Kasabov, Edwaed
1
Keegan, Brendan James
1
Kennedy, Ann-Marie
1
Kitchen, Philip J.
1
Laczniak, Gene R.
1
Neville, Benjamin A.
1
Opresnik, Marc Oliver
1
Rowley, Jennifer
1
Saunders, John A.
1
Sheth, Jagdish N.
1
Simões, Cláudia
1
Tonge, Jane
1
Wensley, Robin
1
more ...
less ...
Institution
All
Pearson Deutschland GmbH
1
Published in...
All
Always learning
European journal of marketing : EJM
SpringerLink / Bücher
44
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Journal of marketing management : MM
20
Journal of historical research in marketing
14
Journal of macromarketing
14
Journal of the Academy of Marketing Science
14
Lehrbuch
11
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
AMS review : official publication of the Academy of Marketing Science
9
Marketing theory
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Springer eBook Collection / Business and Management
7
Australasian marketing journal
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of business research : JBR
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection
6
Journal of marketing theory and practice : JMTP
5
International series in operations research & management science
4
Journal of Islamic marketing : JIMA
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Legends in marketing
4
Strategisches Marketingmanagement
4
Berichte aus der Betriebswirtschaft
3
Betriebswirtschaftliche Schriften
3
Betriebswirtschaftliche Schriften : BWS
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Hamburger Schriften zur Marketingforschung
3
History of marketing thought ; Volume 3
3
International journal of islamic marketing and branding
3
International series in quantitative marketing
3
Journal of business-to-business marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of strategic marketing
3
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The specification of aggregate market models
Saunders, John A.
- In:
European journal of marketing : EJM
21
(
1987
)
2
Persistent link: https://www.econbiz.de/10001072523
Saved in:
2
Marketers are consumers too : integrating consumer-self in potential value creation
Carrington, Michal J.
;
Neville, Benjamin A.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 863-891
Persistent link: https://www.econbiz.de/10011529699
Saved in:
3
What we know, don't know, and should know about confusion marketing
Kasabov, Edwaed
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1777-1808
Persistent link: https://www.econbiz.de/10011449322
Saved in:
4
Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
5
Brickbats and bouquets for marketing
Kitchen, Philip J.
;
Sheth, Jagdish N.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
Saved in:
6
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
7
Political marketing
Harris, Phil
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008647122
Saved in:
8
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
-
2013
-
11. ed., global ed.
Persistent link: https://www.econbiz.de/10009524855
Saved in:
9
Establishing the scope of marketing practice : insights from practitioners
Dibb, Sally
;
Simões, Cláudia
;
Wensley, Robin
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 380-404
Persistent link: https://www.econbiz.de/10010344071
Saved in:
10
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
-
2015
-
12. ed., global ed.
Persistent link: https://www.econbiz.de/10010367127
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
