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The role of functional associations in building destination brand personality : when official websites do the talking
Vinyals-Mirabent, Sara; Kavaratzis, Mihalis; … - In: Tourism management : research, policies, practice 75 (2019), pp. 148-155
Persistent link: https://www.econbiz.de/10012063582
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The role of Instagram in the UNESCO's creative city of gastronomy : a case study of Macau
Yu, Chung-En; Sun, Runsheng - In: Tourism management : research, policies, practice 75 (2019), pp. 257-268
Persistent link: https://www.econbiz.de/10012063600
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A cross-level investigation of the role of human resources practices : does brand equity matter?
Wong, IpKin Anthony; Xu, Shi; Suk Ha, Grace Chan; He, Mang - In: Tourism management : research, policies, practice 75 (2019), pp. 418-426
Persistent link: https://www.econbiz.de/10012063695
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Virtual reality presence as a preamble of tourism experience : the role of mental imagery
Bogicevic, Vanja; Seo, Soobin; Kandampully, Jay; Liu, Qing - In: Tourism management : research, policies, practice 74 (2019), pp. 55-64
Persistent link: https://www.econbiz.de/10012128564
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Parallel pathways to brand loyalty : mapping the consequences of authentic consumption experiences for hotels and Airbnb
Mody, Makarand Amrish; Hanks, Lydia; Dogru, Tarik - In: Tourism management : research, policies, practice 74 (2019), pp. 65-80
Persistent link: https://www.econbiz.de/10012128566
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The tone of voice of tourism brands on social media : does it matter?
Barcelos, Renato Hübner; Dantas, Danilo C.; Sénécal, … - In: Tourism management : research, policies, practice 74 (2019), pp. 173-189
Persistent link: https://www.econbiz.de/10012128584
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Classifying residents' roles as online place-ambassadors
Uchinaka, Sanae; Yoganathan, Vignesh; Osburg, … - In: Tourism management : research, policies, practice 71 (2019), pp. 137-150
Persistent link: https://www.econbiz.de/10011987793
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Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels
Ryu, Kyungin; Lehto, Xinran Y.; Gordon, Susan E.; Fu, … - In: Tourism management : research, policies, practice 71 (2019), pp. 348-363
Persistent link: https://www.econbiz.de/10011987940
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Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina; Jozic, Danijel; Homburg, Christian - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
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When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius; Schnittka, Oliver - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 858-878
Persistent link: https://www.econbiz.de/10012107337