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Brand credibility, customer loyalty and the role of religious orientation
Alam, Abdullah; Arshad, M. Usman; Shabbir, Sayyed Adnan - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 583-598
Persistent link: https://www.econbiz.de/10009659858
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Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products
Liu, Matthew Tingchi; Chu, Rongwei; Wong, IpKin Anthony; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 561-582
Persistent link: https://www.econbiz.de/10009659864
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Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
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The role of a mega-sporting event in attracting domestic tourists : the case of Seoul
Jeong, Yunduk; Kim, Sukkyu - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 306-321
Persistent link: https://www.econbiz.de/10013163331
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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon; Park, Cheol - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
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Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun; Chen, Jiawen; Dong, Xuebing - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
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The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
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Impact of service quality and trust on repurchase intentions : the case of Pakistan airline industry
Saleem, Muhammad Abid; Zahra, Sadaf; Yaseen, Asif - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 1136-1159
Persistent link: https://www.econbiz.de/10011796585
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The moderating impact of emotions on customer equity drivers and loyality intentions : evidence of within sector differences
Razzaq, Zohaib; Yousaf, Salman; Hong, Zhao - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 239-264
Persistent link: https://www.econbiz.de/10011636520