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Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation
Garrido-Moreno, Aurora
;
Lockett, Nigel
;
Garcia-Morales, …
- In:
Baltic journal of management
10
(
2015
)
4
,
pp. 393-412
Persistent link: https://www.econbiz.de/10011496953
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