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An investor’s perspective on marketing excellence : how objective marketing indicants can complement firm valuations

Kemsa, Dominik - 2019

Persistent link: https://www.econbiz.de/10011949186

An Investor’s Perspective on Marketing Excellence : How Objective Marketing Indicants Can Complement Firm Valuations

Kemsa, Dominik - 2019

Dominik Kemsa develops a comprehensive framework to objectively assess a firm’s position with respect to Marketing … Marketing Excellence Role of Marketing in Investment Decisions Identification of Relevant Literature Description of … Groups Researchers and students predominantly in the area of marketing & sales, but also in the areas of finance and …

Persistent link: https://www.econbiz.de/10012396061

Strategic orientations, marketing capabilities and innovativeness : an adaptive approach

Akgün, Ali E.; Polat, Volkan - In: The journal of business & industrial marketing 37 (2022) 4, pp. 918-931

Persistent link: https://www.econbiz.de/10013165299

How resources of universities influence industry cooperation

Nam, Gyeong Min; Kim, Dae Geon; Choi, Sang Ok - In: Journal of open innovation : technology, market, and … 5 (2019) 1, pp. 1-8

In Korea, cooperation between university and company is mainly encouraged by government policy as the Triple Helix’s statist model. Since 2003, the government started a variety of university financial support program, and in 2014, it reached to the point that 31 ministries conducted 408...

Persistent link: https://www.econbiz.de/10011975593

Relational capabilities in Thai buyer-supplier relationships

Rungsithong, Rapeeporn; Meyer, Klaus; Roath, Anthony S. - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1228-1244

Persistent link: https://www.econbiz.de/10011802866

Key influencing factors for the success of external innovation strategies in the biotechnology industry

Lin, Meichun; Lekhawipat, Watcharee - In: The journal of business & industrial marketing 38 (2023) 12, pp. 2745-2759

Persistent link: https://www.econbiz.de/10014472616

Building start-up acceleration capability : a adynamic capability framework for collaboration with start-ups

Corvello, Vincenzo; Cimino, Antonio; Felicetti, Alberto … - In: Journal of open innovation : technology, market, and … 9 (2023) 3, pp. 1-10

In today's dynamic business landscape, large corporations are increasingly recognizing the value of collaboration with start-ups as a means to drive innovation, explore new market opportunities, and gain a competitive edge, To fully leverage the potential of such collaborations, these...

Persistent link: https://www.econbiz.de/10014502919

Exploring the dark side of cooperative buyer-seller relationships

Grandinetti, Roberto - In: The journal of business & industrial marketing 32 (2017) 2, pp. 326-336

Persistent link: https://www.econbiz.de/10011629605

Goal diversity and resource development in an inter-organisational project

Lind, Frida - In: The journal of business & industrial marketing 30 (2015) 3/4, pp. 259-268

Persistent link: https://www.econbiz.de/10011342366