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Brands : interdisciplinary perspectives
Harvard business review : HBR
18
Best practice der Markenführung
14
Cases on branding strategies and product development : successes and pitfalls
13
The journal of brand management : an international journal
12
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
11
Gabler Edition Wissenschaft
11
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
11
Harvard-Business-Manager : das Wissen der Besten
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Employer Branding : Arbeitgeber positionieren und präsentieren
9
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
9
Research
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The journal of business & industrial marketing
9
European journal of marketing : EJM
8
Journal of marketing management : MM
7
Marketing intelligence & planning
7
Building corporate identity, image and reputation in the digital era
6
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
6
Gabler Research
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Premier reference source
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Customer-centric marketing strategies : tools for building organizational performance
5
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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HMD : Praxis der Wirtschaftsinformatik
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Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
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International journal of business innovation and research
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Management for professionals
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Markenführung in strukturell veränderten Märkten : Markendialog, Februar 2010
5
Marketing management : a cultural perspective
5
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
5
Multi-channel marketing, branding and retail design : new challenges and opportunities
5
Psychology & marketing
5
The marketing review
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
City branding : theory and cases
4
Creativity and innovation management
4
Digital and social media marketing : a results-driven approach
4
European management journal
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ECONIS (ZBW)
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Just doing it : a visual ethnographic study of spectacular consumption behavior at Nike Town
Peñaloza, Lisa
- In:
Brands : interdisciplinary perspectives
,
(pp. 54-106)
.
2015
Persistent link: https://www.econbiz.de/10010477903
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2
Retail stores as brands : performances, theatre and space
Marrewijk, Alfons van
;
Broos, Maaike
- In:
Brands : interdisciplinary perspectives
,
(pp. 145-166)
.
2015
Persistent link: https://www.econbiz.de/10010477897
Saved in:
3
Transnational organization and symbolic production : creating and managing a global brand
Amis, John
;
Silk, Michael L.
- In:
Brands : interdisciplinary perspectives
,
(pp. 119-144)
.
2015
Persistent link: https://www.econbiz.de/10010477898
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4
Consuming caffeine : the discourse of Starbucks and coffee
Elliott, Charlene
- In:
Brands : interdisciplinary perspectives
,
(pp. 342-353)
.
2015
Persistent link: https://www.econbiz.de/10010478953
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5
Consuming the "world" : reflexivity, aesthetics, and authenticity at Disney World's EPCOT Center
Houston, H. Rika
;
Meamber, Laurie A.
- In:
Brands : interdisciplinary perspectives
,
(pp. 325-341)
.
2015
Persistent link: https://www.econbiz.de/10010478954
Saved in:
6
Aesthetics awry : the Painter of Light and the commodification of artistic values
Schroeder, Jonathan E.
- In:
Brands : interdisciplinary perspectives
,
(pp. 311-324)
.
2015
Persistent link: https://www.econbiz.de/10010478955
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