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~isPartOf:"Breaking new ground in theory and practice"
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Okazaki, Shintaro
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Breaking new ground in theory and practice
International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
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Journal of advertising : official publication of the American Academy of Advertising
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International Marketing Review
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Journal of business research : JBR
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SpringerLink / Bücher
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International marketing review
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Tourism management : research, policies, practice
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Advertising theory
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Cross-cultural buyer behavior
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Cutting edge international research
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Electronic markets : the international journal on networked business
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European Advertising Academy
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European journal of marketing : EJM
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International journal of electronic commerce : IJEC
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of world business : JWB
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Measurement and research methods in international marketing
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Psychology & marketing
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The Service Industries Journal
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Universia business review : revista trimestral de Dirección de Empresas
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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Advances in advertising research
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Contemporary research in e-branding
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Discussion paper series / Research Institute for Economics and Business Administration, Kobe University
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EAA Series
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Edward Elgar E-Book Archive
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Handbook of research on global information technology management in the digital economy
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Who's afraid of ubiquitous promotion? : exploring the effects of privacy concerns
Okazaki, Shintaro
;
Navarro-Bailón, Maria Ángeles
- In:
Breaking new ground in theory and practice
,
(pp. 233-245)
.
2011
Persistent link: https://www.econbiz.de/10009380725
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2
A procedure for the development of fictitious advertisements in multi-country research : crafting messages with hard-sell and soft-sell appeals
Diehl, Sandra
;
Okazaki, Shintaro
;
Mueller, Barbara
- In:
Breaking new ground in theory and practice
,
(pp. 463-473)
.
2011
Persistent link: https://www.econbiz.de/10009380989
Saved in:
3
QR code mobile promotion : an initial inquiry
Okazaki, Shintaro
;
Hirose, Morikazu
;
Li, Hairong
- In:
Breaking new ground in theory and practice
,
(pp. 407-422)
.
2011
Persistent link: https://www.econbiz.de/10009380995
Saved in:
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