//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der Staat in Augenhöhe? Durch...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
389
Relationship marketing
389
Consumer behaviour
206
Konsumentenverhalten
206
Customer satisfaction
155
Kundenzufriedenheit
155
Dienstleistungsqualität
120
Service quality
120
Brand management
59
Markenführung
59
Hotel industry
58
Hotellerie
58
Brand image
53
Markenimage
53
Holiday behaviour
44
Urlaubsverhalten
44
Bank
38
Tourism marketing
32
Tourismusmarketing
32
Confidence
31
Social Web
31
Social web
31
Vertrauen
31
Gastronomie
28
Restaurant industry
28
Brand
26
Customer loyalty
26
Customer value
26
Kundenwert
26
Beschwerdemanagement
24
Complaint management
24
Markenartikel
24
Tourism industry
24
Tourismuswirtschaft
24
Viral marketing
24
Virales Marketing
24
Emotion
23
Customer integration
22
Internet marketing
22
Kundenintegration
22
more ...
less ...
Online availability
All
Undetermined
216
Type of publication
All
Article
387
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
388
Aufsatz in Zeitschrift
388
Conference paper
4
Konferenzbeitrag
4
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Interview
1
more ...
less ...
Language
All
English
389
Author
All
Han, Heesup
22
Hyun, Sunghyup Sean
11
Kim, Wansoo
7
Wong, IpKin Anthony
6
Hwang, Jinsoo
5
Kim, Insin
5
Pitt, Leyland F.
5
Yu, Jongsik
5
Chua, Bee-Lia
4
Lee, Jin-soo
4
Pérez, Andrea
4
Ahn, Jiseon
3
Berthon, Pierre R.
3
Campbell, Colin L.
3
Gursoy, Dogan
3
Heinonen, Kristina
3
Kaushik, Arun Kumar
3
Kim, Seongseop
3
Kumar, Vikas
3
Lee, Choong-Ki
3
Lee, Sanghyeop
3
Moon, Hyoungeun
3
Raab, Carola
3
Rahimi, Roya
3
Rodríguez del Bosque, Ignacio A.
3
Watson, Richard T.
3
Alnawas, Ibrahim
2
Amin, Muslim
2
Babakus, Emin
2
Back, Ki-Joon
2
Bai, Billy
2
Bang, Nguyen
2
Bapat, Dhananjay
2
Berezan, Orie
2
Berman, Barry
2
Berry, Leonard L.
2
Bilgihan, Anil
2
Brun, Isabelle
2
Cai, Liping A.
2
Choi, Suh-hee
2
more ...
less ...
Published in...
All
Business horizons
International journal of contemporary hospitality management
Journal of travel and tourism marketing
The international journal of bank marketing : IJBM
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
336
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
Gabler Edition Wissenschaft
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Asia Pacific journal of marketing and logistics
108
Tourism management : research, policies, practice
108
Journal of service management
106
Journal of retailing
103
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
more ...
less ...
Source
All
ECONIS (ZBW)
389
Showing
1
-
10
of
389
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Implementing Customer Relationship Management (CRM) in hotel industry from organizational culture perspective : case of a chain hotel in the UK
Rahimi, Roya
;
Gunlu, Ebru
- In:
International journal of contemporary hospitality management
28
(
2016
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10011435696
Saved in:
2
How customer experience affects the customer-based brand equity for tourism destinations
Yang, Yan
;
Liu, Xiaoming
;
Li, Jun
- In:
Journal of travel and tourism marketing
32
(
2015
),
pp. 97-113
Persistent link: https://www.econbiz.de/10011416156
Saved in:
3
Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...
Ahn, Young-joo
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
32
(
2015
),
pp. 114-138
Persistent link: https://www.econbiz.de/10011416160
Saved in:
4
Linking travel motivation and loyalty in sporting events : the mediating roles of event involvement and experience, and the moderating role of spectator type
Wong, IpKin Anthony
;
Tang, Sio Lai Wendy
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 63-84
Persistent link: https://www.econbiz.de/10011484653
Saved in:
5
First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
Saved in:
6
Designing customer-oriented non-monetary promotions in the tourism industry
Kim, Ji-Hern
;
Min, Dongwon
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 184-196
Persistent link: https://www.econbiz.de/10011484727
Saved in:
7
Effects of tour guide interpretation and tourist satisfaction on destination loyalty in Taiwan's Kinmen battlefield tourism : perceived playfulness and perceived flow as moderators
Kuo, Nien-Te
;
Chang, Kuo-Chien
;
Cheng, Yi-Sung
;
Lin, …
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 103-122
Persistent link: https://www.econbiz.de/10011485033
Saved in:
8
Emotional brand attachment : a factor in customer-bank relationships
Levy, Shalom
;
Hino, Hayiel
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
2
,
pp. 136-150
Persistent link: https://www.econbiz.de/10011486706
Saved in:
9
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
10
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->