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A new look at faith-based marketing : the global halal market
Izberk-Bilgin, Elif; Nakata, Cheryl C. - In: Business horizons 59 (2016) 3, pp. 285-292
Persistent link: https://www.econbiz.de/10011488380
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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Keeping up with The Joneses : stealth, secrets, and duplicity in marketing relationships
Pehlivan, Ekin; Berthon, Pierre R.; Hughes, Mine Üçok; … - In: Business horizons 58 (2015) 6, pp. 591-598
Persistent link: https://www.econbiz.de/10011392824
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Everyone loves a secret : why consumers value marketing secrets
Mills, Adam J. - In: Business horizons 58 (2015) 6, pp. 643-649
Persistent link: https://www.econbiz.de/10011392840
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Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.; Paulich, Brianna JeeWon; Greene, Mallik - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
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Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.; McColl-Kennedy, Janet R. - In: Business horizons 58 (2015) 4, pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
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The interplay of innovation, brand, and marketing mix variables in line extensions
Sinapuelas, Ian Clark S.; Wang, Hui-Ming Deanna; … - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 558-573
Persistent link: https://www.econbiz.de/10011340284
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From data to action : how marketers can leverage AI
Campbell, Colin L.; Sands, Sean; Ferraro, Carla; Tsao, … - In: Business horizons 63 (2020) 2, pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
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Toward a theory of customer engagement marketing
Harmeling, Colleen M.; Moffett, Jordan W.; Arnold, Mark J. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun; Verhoef, Peter C.; Wiesel, Thorsten - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 336-356
Persistent link: https://www.econbiz.de/10011684991