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How to Implement a Customer Satisfaction Program - Take a modern-day lesson from "the Wonder Corporation."
Naumann, Earl; Jackson Jr, Donald W.; Rosenbaum, Mark S. - In: Business horizons 44 (2001) 1, pp. 37-46
Persistent link: https://www.econbiz.de/10006182996
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FOCUS ON KNOWLEDGE - One More Time: How Do You Satisfy Customers? - Exploring the process of value creation will give firms a better grasp of the ups and downs of customer satisfaction
Naumann, Earl; Jackson Jr, Donald W. - In: Business horizons 42 (1999) 3, pp. 71-76
Persistent link: https://www.econbiz.de/10006192959